March 13, 2024

Navigating Social Media Platforms In 2024 For Affiliate Marketing Success

Social media has become an integral part of affiliate marketing strategies. Since its popularity began booming during the mid-2000s, social media has evolved into a thriving ecosystem. It now boasts 5.04 billion social media profiles among the 8.08 billion people on Earth as of January 2024. This surge marks an impressive addition of 266 million new users in the past year alone, with individuals spending an average of 2 hours and 23 minutes each day on social media platforms.

Staying up to date with the latest user demographics is key as social media continues to quickly grow and transform. Harnessing the full potential of social media in affiliate marketing requires making data-informed decisions, understanding your brand’s target audience, and knowing where to find them.

Social Media Demographics

Let’s dive into recent demographics for social media channels that are most often used in affiliate marketing.


Active monthly users: 3.065 billion (Statista)
Largest age group: 25-34 year olds make up 29.9% (Statista)
Gender distribution: 43.7% female and 56.3% male (Statista)


Active monthly users: 2 billion (Statista)
Largest age group: 18-24 year olds make up 30.8% (Statista)
Gender distribution: 48.2% female and 51.8% male (Statista)


Active monthly users: 1.9 billion (Statista)
Largest age group: 18-24 year olds make up 36.2% (Statista)
Gender distribution: 49.2% female and 50.8% male (Statista)

X (Previously Twitter)

Active monthly users: 368 million (Statista)
Largest age group: 25-34 year olds make up 38.5% (Statista)
Gender distribution: 37% female and 63% male (Statista)


Active monthly users: 2.491 billion (Statista)
Largest age group: 25-34 year olds make up 21.2% (Statista)
Gender distribution: 45.6% female and 54.4% male (Statista)


Number of members: 1 billion (LinkedIn)
Largest age group: 25-34 year olds make up 60% (Statista)
Gender distribution: 43.7% female and 56.3% male (Statista)


Active monthly users: 498 million (Statista)
Largest age group: 25-34 year olds make up 30.9% (DataReportal)
Gender distribution: 76.2% female, 17.2% male, and 6.6% unspecified (Statista)

Incorporating Social Media Into Affiliate Marketing

Not all social media platforms are created equal, and your brand may not need a presence on each one. To maximize the effectiveness of your affiliate marketing strategy, pinpoint the platforms where your target audience is most active. This also involves in-depth research to identify creators on selected platforms whose values, content, and audience most align with your brand.

Once your affiliate marketing campaign is live, it’s important to closely monitor its performance. Utilize analytics tools provided by the social media platforms to track key metrics such as click-through rates, conversions, and engagement. Use this data to refine your strategy, identifying what works and optimizing your approach for better results.

Looking for Affiliate Management Support?

At Advertise Purple, our dedicated team of affiliate managers can help extend your reach and generate high-quality leads. We have a network of best-in-class publishers who create engaging content that’s aligned with your strategic objectives. Plus, you’ll benefit from our industry-leading technology, Purply, which makes tracking and reporting a breeze.

Our experienced team of professionals is always up-to-date with the latest developments in affiliate marketing. We can help you to set up a brand-new affiliate program or manage an existing campaign to maximize results. Contact us today.

Are you getting started in affiliate marketing or looking to improve your current program?

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