AdPurp Press
Outsourcing your data analytics could be the most valuable decision your company makes
POV: You’re a business owner reading this article knowing data is the best decision making resource and really good analysis should always be the guiding light for your business strategy.…
Harnessing the Power of Product Reviews
With online shopping and social commerce, today’s consumers are orienting their purchase decisions around the collective advice of thousands of digital sources. From large publishers and niche product review sites…
Chatbot vs Human Resources: Driving Customer Experience
Ahh, the good ole chatbot. Always there when you need technical assistance; always a timely response. Need a link to another form? The chatbot has your back. Redirect to a…
Negotiation Tactics to Every Marketer Should Know
Being an expert in negotiation will help you in a lot of situations in life but particularly in getting the most out of deals and partnerships. With managing thousands of…
Advertise Purple Scores High in Latest Employee Satisfaction Survey
It used to be easy. A decade ago, when Advertise Purple had just five employees, if you wanted to know how people felt, we could take the whole office out…
2023 is the Year of UGC
Since the dawn of social media, people have been posting selfies and OOTDs with the hopes of recognition. Many have been successful. We call this breed, influencers. Now more than…
How many affiliates can I afford?
To answer your question – it depends… the single answer to all marketing questions. Marketing strategy is always determined by the goals – which vary for each brand. Any agency…
Affiliate 101: Isn’t It Just Influencer Marketing?
Getting right to the point – no, no it is not. Operating an affiliate management agency, we can’t even tell you the number of clients that come to us wanting…
Employee Spotlight: Alex Cramer on Writing the World’s Greatest Blog
Hello and welcome! Let’s take a sledgehammer to the fourth wall and introduce you to me, your faithful blog writer. Normally, I spend my days documenting the people, events and…
Advertise Purple Celebrates Pride Month!
Pride Month is usually a pretty joyful time around the AdPurp offices. Our home city of Santa Monica has long been known as a welcoming destination for the LGBTQ community…
