AdPurp Press Archives
Why Being Ranked as Inc. Magazine’s 42nd Fastest-Growing Private Company in California Means So Much
Advertise Purple has won many prestigious awards throughout the years, but we’re feeling especially proud and grateful for an accolade that came across the wire most recently from Inc. Magazine.…
Advertise Purple Honored to Be Ranked 37th On Entrepreneur 360 ‘Most Entrepreneurial Companies’ List, Per Yahoo! Finance
In a recent press release picked up by Yahoo! Finance, it was reported that under the leadership of President and Founder Kyle Mitnick, Advertise Purple was selected by Entrepreneur.com in…
Partner Spotlight: Wickfire
By Alex Cramer On the consumer side, online shopping is usually pretty simple. You Google a product you’re interested in, view your options and then do a quick checkout when…
Outsourcing your data analytics could be the most valuable decision your company makes
POV: You’re a business owner reading this article knowing data is the best decision making resource and really good analysis should always be the guiding light for your business strategy.…
How to Use Data to Build Smarter, More Strategic Marketing Campaigns
Marketing has come a long way since newspapers and radio jingles. With the shift to digital, everything can be tracked and that data used to formulate true strategy in marketing…
Harnessing the Power of Product Reviews
With online shopping and social commerce, today’s consumers are orienting their purchase decisions around the collective advice of thousands of digital sources. From large publishers and niche product review sites…
What Are TM+ Partnerships and Why They Matter for Your SEO Strategy
Did you know there are over 8.5 billion Google searches every single day. The scope of the internet is so vast, it’s nearly impossible to make noticeable ripples unless you’re…
Chatbot vs Human Resources: Driving Customer Experience
Ahh, the good ole chatbot. Always there when you need technical assistance; always a timely response. Need a link to another form? The chatbot has your back. Redirect to a…
Negotiation Tactics to Every Marketer Should Know
Being an expert in negotiation will help you in a lot of situations in life but particularly in getting the most out of deals and partnerships. With managing thousands of…
Advertise Purple Scores High in Latest Employee Satisfaction Survey
It used to be easy. A decade ago, when Advertise Purple had just five employees, if you wanted to know how people felt, we could take the whole office out…
2023 is the Year of UGC
Since the dawn of social media, people have been posting selfies and OOTDs with the hopes of recognition. Many have been successful. We call this breed, influencers. Now more than…
How many affiliates can I afford?
To answer your question – it depends… the single answer to all marketing questions. Marketing strategy is always determined by the goals – which vary for each brand. Any agency…
