For years, “Google it” was the reflexive first step in any shopping journey. Whether hunting for the best skincare routine or a deal on new headphones, consumers started with a search bar — and Google happily monopolized that behavior. But in 2025, that landscape is shifting. Shoppers are increasingly bypassing traditional search engines and turning…
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Advertise Purple Named CJ Agency of the Year Finalist for 2025
Advertise Purple Named CJ Agency of the Year Finalist We’re thrilled to share that Advertise Purple has been named a finalist for CJ’s 2025 Agency of the Year. Being recognized by one of the industry’s most influential networks underscores our…
Seasonal Affiliate Insights: How the Shift from August to September Impacts Performance
September is a curious month in ecommerce—not quite the back‑to‑school frenzy of August, but not yet the holiday rush of October. It’s that in‑between stretch where shoppers reset. According to Adobe’s Digital Economy Index, U.S. online spending typically dips by…
Affiliate Armageddon Incoming: Get Revved Up with August & September Prep
Alright, affiliate aficionados and purple crew—Q4 is literally knocking on the door, and if your strategy isn’t prepped, you’re walking into a holiday marketing battle like it’s a spa day. Consider August and September your no‑excuses zone. This is when…
AdPurp Nominated as Agency of the Year Finalist at Conn3ct 2025
There are marketing conferences — and then there’s Conn3ct. Hosted by Commission Factory and Awin, Conn3ct isn’t just another calendar fixture for the affiliate-curious. It’s the global summit where performance marketing’s brightest minds, boldest brands, and sharpest partners come together…
