If you’re running a D2C brand in 2025 and wondering why yesterday’s playbook isn’t pulling the same numbers, it’s not just you—it’s the consumer. In a post-pandemic, ad-saturated, inflation-sensitive world, the way people shop has changed. The good news? They haven’t stopped buying. But they are doing it differently. They’re sharper, choosier, and more values-driven…
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Affiliate Marketing Metrics That Matter: A Data-Driven Approach
The affiliate channel is a powerful engine for scalable growth, yet its true value is often obscured by an obsession with surface-level numbers. In the modern, highly competitive performance marketing landscape, simply tracking clicks or total conversions falls short. These…
Celebrating a Milestone: Advertise Purple Recognized as a 2025 Inc. Power Partner
We’re thrilled to announce that Advertise Purple has been named one of the 2025 Inc. Power Partners in the “Established Companies” category by Inc. magazine. Inc.com This recognition underscores our commitment to helping e-commerce brands scale and succeed via strategic…
Turning Influence into Sales: How Affiliates Drive Customers You Can’t Reach Alone
For years, brands have poured resources into digital ads, social campaigns, and search engine optimization to reach their target audience. But as customer journeys grow more fragmented and ad costs rise, even the best-run campaigns leave gaps. That’s where affiliate…
Integrating Multiple Social Commerce Channels into Your Marketing Mix
For years, e-commerce lived on websites, search, and email. But in 2025, the consumer journey has moved well beyond the dot-com storefront. Social commerce—shopping experiences embedded directly within platforms like TikTok, Instagram, YouTube, and emerging marketplaces—has become a central driver…
