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August 9, 2019

An Argument Against ‘Buffet Logic’, For Affiliate Marketing

I have a confession. I am addicted to the $13.99 all you can eat buffet down the street from my apartment. Mind you; I use ‘buffet logic’ when reviewing the quality of the food. Or lack thereof, because the buffet was never about quality in the first place. It was merely about quantity and silencing a growling stomach.

We’re talking the kind of quantity where your plate has 2 or 3 ‘floors’ or ‘levels’. Whatever you want to call the arts-and-crafts style food collage you almost inevitably end up putting together at these kinds of establishments. Of course, on top of that, there are guaranteed to be a couple rounds back for subsequent helpings, to be sure. 

Now, buffet logic is fantastic and helps me navigate the copious amounts of aggregate companies of our decade: Costco, Amazon Prime, Kayak.com, etc. However, I do draw the line after a while.  

At some point, I need a specialized technician to hyper-focus on my need. For example, a neurosurgeon may be a better fit to perform a cervical spine surgery instead of my primary care physician (nothing against my doc, she is terrific and still offers me a lollypop after my appointment). Another example is an affiliate management agency.

If you’d like to take a deeper dive into the data, a recent white paper picked up by Yahoo! Finance further illuminates the point I’m making here. If you work with a company whose specialty is affiliate, you’re going to have the best team optimizing and working on your company’s specific and complex methods for effectively reaching the most customers.

If you work with us, you can rest assured that you have a team of data-driven content and analytics pros fully honed in on your company and your mission to increase revenue. And the industry itself is growing so fast that you need people who are fully up-to-date on all things affiliate.

So, while the fourteen dollars you fork over to the buffet will fill you up, we offer something tastier, healthier, and more in tune with your diet that will cost around the same price, but won’t have you pounding the bed-side Tums at midnight. And that Tums might show up as less sales in a business sense.

Because in a segment of advertising valued at over $12 billion, everybody can win if they get the right affiliate program up and running.

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