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Next Monday marks the start of something weโre all looking forward to. Iโm talking sunny days, picnics, hikes, spontaneous beach trips, SPF 50, and the NBA playoffs. If you live in California, this could sound like any old Saturday, but the playoffs might be a dead giveaway that itโs not.
Summer is right around the corner, and weโre psyched for it. The three-day weekend doesnโt hurt either, am I right? Monday might be the unofficial start of summer,ย but weโre already planning our hiking routes and summer adventures. How about you?ย
As we get into this much-anticipated summer mindset, letโs also take a minute to look at our strategies for engaging our customers and affiliates for the holiday weekend. These long weekends only come around a few times a year, so letโs make the most of โem and give our affiliate programs a bit of a boost.ย
Not sure where to begin? Say no more, weโve got you covered with some tips on optimizing your program and website. ย Shall we dive right in?
1. Hold a three-day weekend sales event
As Iโve mentioned already, there’s an entire three-day weekend ahead of us. How often do those come along? Thereโs a good chance your customers are as excited as we are to have the free time that a long holiday weekend allows, so you might want to take advantage of it.
Youโd be surprised at how many affiliate programs donโt acknowledge minor holiday weekends. In retail, though, they’re often celebrated as big sales events. Think themed Macy’s sales. Why shouldn’t eCommerce join the fun and host a holiday weekend sales event, too? Especially considering the growth that it’s experienced in the last year or so.
This could look like whatever you want it to. Whether youโre offering 15 or 35% off items or doing a buy-one-get-one situation over the 72-hour weekend, itโll make a big difference to customers. Events like these often help sway indecisive customers to make the jump and purchase products. It also explains why there are historically huge sale spikes during these weekends. Just something to stew on, or grill on the barbecue.
2. Up the ante with creative that screams, โitโs almost summerโ
Even if you donโt have a sale, getting in the spirit is still highly encouraged. Create a summer-themed campaign, infuse your website’s landing page with some summery visuals, or even dedicate a social post or email newsletter to the holiday weekend. By getting your website, branding, and social media on board, you could see a conversion boost over the holiday weekend. Celebrating summer with some new creative doesn’t sound too shabby, does it?
3. Offer a commission bump to affiliates for the three-day weekend
Engaging your affiliates for big sales event opportunities like this one could be a great way to make use of the holiday weekend. Especially if theyโre known to do big things around holidays like this one.ย
The commission bump doesnโt have to be anything crazy. Itโs all about what youโre comfortable with, so you can go big or you can go subtle. The main thing to keep in mind is that you want to catch the attention of your affiliate partners. Regardless of if you offer a $12 increase per sale or a percentage of revenue, just make sure that you clarify when the bump begins and when it ends.ย
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No matter how you choose to celebrate the coming of summer, I hope you find these tips helpful. When youโre not busy optimizing your program, catch some sun, grab some friends, and go enjoy the three-day weekend!
