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May 10, 2023

3 Must-Read Books if You Work in Marketing

Today’s most successful marketers are the ones who constantly do research, social listening, and stay up to date on what’s new in marketing to incorporate trends first, understand what works best for their brand, and capitalize on it. People say you don’t stop being a student when you walk across the stage at graduation, or when you get your first job, or even when you get promoted to CMO. There is always more to learn, more to improve on. Whether you’re looking to grow your business, change up your strategy, or pick up new skills, the right resources can make all the difference. One book a month can change your career in a year as your knowledge compounds and there’s no better time to start than now. Here are three books that use real life marketing situations to demonstrate unique concepts that your degree definitely didn’t cover. 

Evergreen Affiliate Marketing by Nate McCallister

Evergreen Affiliate Marketing is a timeless guide to the lucrative affiliate industry. Trends in media are constantly changing, which makes it difficult to plan far ahead and bank on success. Instead of focusing on trendiness and virality, McCallister emphasizes the lasting impact that certain media carry. Some publishers will never go out of style, which is why it’s important to have them as a stable foundation for the rest of your affiliate portfolio. We call these affiliates “evergreen affiliates”. McCallister gives readers actionable advice on everything from finding to optimizing with affiliates, giving tips along the way on how to use affiliates to gain your customers’ trust. The message and strategies are written pretty point blank making it as perfect for someone completely new to affiliate as it is for someone looking to revamp their current strategy.

The Influencer Code: How to Unlock the Power of Influencer Marketing by Amanda Russell

In The Influencer Code, Russell lays out your brand’s roadmap to leverage the power of influencers to your precise audience. She breaks down how to find the right influencers in the over-saturated market and more importantly, how you can stand out amidst all the other companies vying for that influencer’s promotion spots that month. Then you have to work to build a genuine relationship with the influencer so their content reads more authentic to viewers and they are more likely to promote your products more. She provides dozens of examples of businesses that have successfully used influencer marketing to grow their brand. Filled with practical advice and real-world examples, The Influencer Code is a valuable resource for content marketers today.

What They Teach You at Harvard Business School by Philip Delves Broughton

Even though this isn’t an affiliate-specific book, I’m including it in the list because it’s an all around enjoyable and insightful read. Broughton recounts stories from his time at Harvard Business School and shares the lessons he learned along the way from some of the brightest minds and entrepreneurs. He teaches the reader the importance of strategic thinking and how to frame the decision process to emphasize long term strategy over short term gain. A once wide eyed bushy tailed student who went to Harvard and lived to tell the tale so we don’t have to do it ourselves, Broughton makes sure to bring his sarcastic humor into the cold walls of Harvard Business School making for a surprisingly humorous yet informative book that exposes the strategic genius of the top business people in the country. 

Are you getting started in affiliate marketing or looking to improve your current program?

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