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Advertise Purple has received the 2024 Sales And Marketing Technology Award, being named Organization of the Year for Advertising Technology. Presented by Business Intelligence Group and commonly known as the Sammys, these awards celebrate organizations that use innovative technological solutions to solve challenges companies face when connecting and collaborating with prospects and customers.
Being recognized in the industry is always an honor for Advertise Purple, but there is a special air of excitement that comes with receiving an award for technology, the heartbeat of our business model. After years of development, we introduced our machine-learning marketing technology, Purply. This platform has revolutionized our approach by enabling comprehensive tracking of every affiliate campaign, both past and present, leveraging the wealth of affiliate-driven transaction data to make informed decisions. Unlike agencies that rely on a blend of research, guesswork, and intuition, our technology makes custom recommendations for clients based on proven success.
The impact of Purply has been profound, having automated the laborious task of data collection and analyzing key performance indicators for thousands of client programs. This translates into more time for our team to focus on client relationships, refining strategic plans, and orchestrating seamless partnership opportunities.
“We are honored to recognize Advertise Purple for their achievement in Advertising Technology,” states Maria Jimenez, Chief Nominations Officer at Business Intelligence Group. “Their innovative solution is empowering businesses to gain deeper customer insights and optimize sales and marketing strategies.”
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.
