Month: July 2020
Ad Purp Profiles: Content Strategist, Stephen Adamson
We’re back for another Ad Purp Profile! And this time, you’re in for a special treat. In a little over a year, I’ve interviewed thirteen Advertise Purple employees for this…
Massive Omnicom-owned Agency DDB Promotes Data and Performance Marketing Pros as Global and North American CEOs
Let me provide some context for you in the form of a brief history lesson. In case you’re unaware, DDB Worldwide is a subsidiary of the large advertising conglomerate Omnicom,…
Ad Purp’s Mentorship Program and Hiring Mid-Pandemic
It’s important to reflect on the fact that, for many, it’s a difficult time right now in our country and across the world. COVID-19 continues to thwart our efforts to…
Affiliate Spotlight: Q+A with Wickfire’s Chelseah Murphy on Resiliency of the Affiliate Channel
At Advertise Purple, we have many partnerships with great digital marketing experts across the country and even the globe. More recently, we’ve highlighted our relationships with a few of those…
Affiliate Spotlight: Case Study and Q+A with UpSellit Director of Marketing, Anthony Villegas
For the co-branded UpSellit and Advertise Purple case study, click here. When it comes to highlighting our favorite affiliates, it can be difficult to pin down where to begin. Advertise…
As Luxury Goes Digital, High-end Brands Bolster E-commerce Presence
In Los Angeles County’s Beverly Hills, Rodeo Drive is a popular tourist destination, well known for the display of luxury and high-end items. Of course, as you are probably aware,…
Affiliate Spotlight: Lauren Cooley of RetailMeNot on Back-to-school & Post-COVID Market Trends
I think we can all agree, as society slowly reopens, there is ample opportunity for our economy to kick back into gear and move us towards better days. I’m proud…
7 Reasons the Affiliate Channel is Marketing’s Silver Lining in Chaotic 2020
Some marketing channels struggle when economic pressure rises. The affiliate channel often moves in the opposite direction. When budgets tighten and brands expect stronger results from every dollar spent, the…
E-Commerce Industry Insights From Top Global Markets
With COVID-19 locking down large portions of the world, we’ve seen e-commerce play a vital role. With most major countries’ infrastructures going mostly digital, there’s been a huge transition for…
