Are you keen to promote affiliate products but unsure where to start? Maybe you’ve already joined some programs but aren’t seeing the results you’d hoped for. Here are 10 affiliate marketing strategies to help you boost income from your blog.
#1 – Choose Professional Website Hosting
When you’re first starting out, it can be tempting to go for free blog hosting from a site like Tumblr. The problem is, these sites can look cheap, unprofessional, and only have limited functionality. If you’re serious about affiliate marketing, then you’ll need a professional-looking website that instills confidence and trust in your visitors. Paying for website hosting may sound like an unnecessary expense but it’ll actually generate dividends from day one.
#2 – Use Keyword Research to Your Advantage
Keyword research can be a powerful tool in the affiliate marketing arsenal. It allows you to see how many people are searching for specific products along with the exact phrases that they’re using. This means you can create content that’s optimized for the right keywords and generate a steady stream of visitors from search engines. You can also research the questions that people are asking about different products and then create educational content that addresses them. This is a great way to encourage someone to purchase without being overtly salesy.
#3 – Diversify Your Affiliate Partnerships
Be selective about the affiliate programs you apply for. Firstly, choose merchants that your audience will love and that you’re confident to recommend. If you have experience using their products and services, then so much the better. Secondly, try to diversify your partnerships so that there’s a mix of low, medium, and high-paying commissions. This will mean that there is an option to suit every website visitor, no matter their preference or budget.
#4 – Create Killer Content
The internet is awash with content and it’s growing at an explosive rate. So, in order for your website to stand out, it needs to be awesome! Average blog posts just won’t cut it anymore, there’s too much competition out there. Everything you produce needs to be well-written, free of errors, and ooze quality. Aim for at least 1000 words of content that’s broken up into paragraphs with easily scannable sub-headers and bulleted lists. If your content is visual (like infographics or videos) then use the best tools and software you can afford so that they look polished and professional.
#5 – Include an Engaging Headline
A good headline can make or break your blog article. If it’s enticing then you’ll have loads of people clicking-through, eager to read your content. But if it’s a bit average then the article won’t stand out from the crowd and you won’t get the visitors you need. If you’re stuck for ideas, try this handy headline generator instead.
#6 – Focus on Benefits, Not Features
One common mistake we see a lot of affiliates make is that they try to sell based on features. They list out the specifications of a product and expect people to click and buy. But that’s not an effective approach to sales. Instead, you need to focus on what’s in it for the customer. What are the advantages and benefits to them? Will it save them time or money? Solve some other problem? Focus your content on the challenge and how the affiliate product can help them overcome it.
#7 – Have a Promotional Checklist
Publishing your content is only the start – the next step is to get the word out. Promoting your content will help you get the maximum number of eyeballs and increase the commission you earn. It can be helpful to create a promotional checklist that you work through for every article. Promoting it on Pinterest, sharing it in a Facebook group, and emailing it to your list are just a few ideas.
#8 – Don’t Forget Your CTAs
CTAs or ‘call to actions’ are the phrases that tell your audience what to do next. This is the part of the content where you tell them how to purchase but it’s something that people often forget. Make it obvious that you want them to learn more, click here, or download the free trial. Add a button or other visual element so that people know exactly what step to take next.
#9 – Expand Your Email List
A social media following is nice but an email list is where you’ll get the best results. Depending on your industry, you can expect between 5-30% of your database to read your email which is much higher than you’d get on Facebook or Instagram. By building your email list, you’ll have an audience of potential customers ready and waiting whenever you publish new content. They can also help spread the word and share that content with others, further extending its reach.
#10 – Go Above and Beyond
If you really want to stand out from the competition, then you’ll need to go above and beyond. Put the extra effort and time into developing meaningful relationships with your audience, as well as creating your content. This can give you the edge and help catapult your affiliate sales in the process.
Looking for Help to Leverage Affiliate Marketing?
Our experienced team of professionals is always up-to-date with the latest developments in affiliate marketing. We can help you to set up a brand-new affiliate program or manage an existing campaign to maximize results. We can even have one of our affiliate managers do a complementary analysis and strategy session. Contact us today by calling 424-272-7400, filling out the form below or emailing firstname.lastname@example.org.