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Partner Profile: Dominick Paielli from CreatorCore on Making Creator Commerce Cool (and Profitable)
At Advertise Purple, weโre all about simplifying creator monetizationโbecause let’s face it, influencer marketing can feel like juggling flaming swords blindfolded. Having managed over 5,000 e-commerce brands and generated more than $5 billion in sales for them, we’ve consistently seen the growing demand for smarter, more effective influencer management solutions. Thankfully, strategic collaborations with clever folks like Dominick Paielli from CreatorCore have helped our shiny new โContent Studioโ department not only survive but thrive. Specializing in scaled social commerce across Instagram and TikTok, this business unit is absolutely taking off, and Dominick and his team are key players helping us navigate the ride.
Dominick and CreatorCore have made managing creator relationships way less headache-inducing and significantly more profitable. Why does this matter? Because 61% of consumers trust influencer recommendations over traditional ads (sorry, billboards). So yes, tapping into creators is not just trendy; it’s essential.
Hereโs some fun data: social commerce is set to hit a whopping $1.2 trillion by 2025, with creator-led campaigns often outperforming traditional advertising by as much as 11 times. Clearly, something is working here. To unpack what exactly that “something” is, we caught up with Dominick Paielli.
Chatting with Dominick Paielli
1. Dominick, give us the origin story: What inspired you to launch CreatorCore, and what exactly makes you guys different in the buzzing creator space?
CreatorCoreโs origin goes back 5+ years when my business partner and I started The Clementine Group โ a Talent Management agency specializing in creator relationships. We noticed a large gap between Google Sheets and the legacy/bloated technology on the market. Due to this, we began working on a platform to run our business A-Z on, fully developed in house. I believe us experiencing the issues first hand helped us build something truly different from the others out there.
2. Let’s be honest, managing creators can sometimes feel like herding cats. How does CreatorCore make this process smoother and more strategic for brands?
We never want to take the human touch out of creator relationships as we built our business off of that. That being said, with good technology, you can create efficiencies that save you time and make it more clear what the creator needs to do. A recent development is our Creator Portal, enabling creators to accept offers, upload content, and track progress of their campaigns.
3. Monetization isn’t just nice to haveโit’s a must-have. Could you share a standout moment when CreatorCore made a real, measurable impact on a brandโs bottom line?
My mind instantly goes to a large player in the Energy Drink space who has been able to grow their creator program at a rapid pace utilizing CreatorCore. The impact this has made on their business has excited internal stakeholders, and can be measured through analytics and clean reports they are able to share internally. We are excited to continue having moments like this!
4. How has working with Advertise Purple shaped or influenced CreatorCoreโs evolution? Feel free to flatter us a littleโwe won’t mind.
Working with Advertise Purple has helped us think more about the important role an agency plays in between the creators and brands. Making that back and forth as frictionless as possible has been a big focus for us in 2025, and will continue to be a focus. Brands already love to work with Advertise Purple due to their immense success on campaigns and outstanding team, but our goal is to make them love them even more through the experience they get on CreatorCore.
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Dominickโs insights make it clear: navigating the world of creator commerce isnโt just about being trendyโit’s about being smart, strategic, and absolutely on point. With CreatorCore by our side, Advertise Purple isn’t just dipping our toes into social commerceโwe’re cannonballing right into the deep end. Dominick and his crew have given us the tools (and confidence!) to help brands transform influencer chaos into organized, lucrative magic. Because letโs be real, spreadsheets were never meant to handle the diva-level demands of creators and campaigns anyway.
As we zoom into the futureโwhere creators are cooler than celebrities and ads without influencers feel about as exciting as reading your grandmaโs grocery listโwe couldnโt be happier having CreatorCore in our corner. Together, weโre making influencer marketing smarter, simpler, and seriously profitable. Buckle up, folks; this rideโs just getting started!
