Industry Happenings
How a Cost-per-Action Marketing Model Will Get You Through the Coronavirus Panic
Firstly, let’s go ahead and address the elephant in the room. Coronavirus (COVID-19) is worrisome for many reasons. Some health-related of course, but many people who’ll never fall ill to…
5 Reasons Marketers Should Utilize Affiliate in 2020
Whether you’re a brand working with a marketing agency like ours or going it alone, there’s almost no way to create an omnipresent marketing strategy without focusing on the affiliate…
6 Keys For Any Online Marketer to Conquer Valentine’s Day
People (especially single people) have certain opinions about Valentine’s Day. Some are good and some are not quite so good. But regardless, there’s little to no doubt that people are…
Affiliate Agency – Boost Your Online Profits
top affiliate marketing agencies Are you looking for an affiliate marketing agency to monetize your social media marketing? A top affiliate marketing company will have a social media marketing program.…
Pros and Cons to the 5 Main Ways to Pay Publishers
The biggest fear brands have when adding new marketing programs to their budget is that they will be overspending for only marginal benefit. We hear all the time from clients…
Can Traditional Ad Agencies Handle Managing a Robust Affiliate Program?
Look, I’ve seen Mad Men. I know traditional advertising agencies have a lot to offer. Sure, the days of mid-day happy hours and extensive cigarette breaks may be gone, but…
7 Resolution-based Verticals Affiliates are Eying in Q1 of 2020
If you’re a better person than I am and you’ve stepped foot in a gym in 2020 already, you’ve probably come across big crowds of people working on their bodies,…
Inadequate Shipping Speeds Will Be an Online Sales Deal Breaker in 2020
Gone, it seems, are the days of 7-10 day shipping seeming reasonable. Just when you thought you’d adjusted your business model to be able to successfully compete with Amazon, they’ve…
Why Most Publishers Believe ‘Last Click’ Shouldn’t be the Only Commerce Content Attribution Metric
Content affiliates are great, but measuring their benefit can be tricky. Affiliate marketing, in the end, is about creating new streams of revenue. When gathering affiliates to work with, it’s…
4 Reasons A.I. in Affiliate Marketing Management is Something to Embrace, Not Fear
At this point, it’s really pretty inevitable that artificial intelligence is primed to make its way into almost all realms of modern society. The antiquated view of “robots” working on…
The Future of Advertising
I know, I know, it’s a bit grandiose to try to predict the future of advertising. I mean, if you were to ask any of the pioneers working on Madison…
This Study’s Findings Will Make You Rethink Not Having an Affiliate Strategy
When implementing a digital marketing strategy, there are a lot of options to sift through. Just a few channels to consider are email, pay-per-click (PPC), display advertising, social media marketing,…
