Industry Happenings Archives
In Wake of COVID-19, Firms Flock to AI Development for Value and Cost-Benefit
Here at Advertise Purple, we’ve kept it somewhat under wraps but are currently in the ‘beta’ development stage of a new A.I. platform. There is plenty of information on its…
Is Proprietary Marketing Technology Still Worth the Investment?
It was in an iPhone ad in 2009 when Apple famously coined the phrase, “there’s an app for that.” Technology, at its core, is designed to make our lives easier.…
Insight Into Managing Marketing Budgets in Uncertain Times
As a brand, ultimately one of the most important ongoing decisions to make during a difficult economic period is figuring out how to allocate and spend money. It’s simply not…
5 Ways Affiliate Marketing Can Help Support Brands in the COVID-19 Crisis
The global landscape shifted almost overnight, forcing brands to adapt quickly. Marketing budgets tightened, in-store traffic disappeared, and uncertainty became the new reality. In the middle of this disruption, affiliate…
How a Cost-per-Action Marketing Model Will Get You Through the Coronavirus Panic
Firstly, let’s go ahead and address the elephant in the room. Coronavirus (COVID-19) is worrisome for many reasons. Some health-related of course, but many people who’ll never fall ill to…
5 Reasons Marketers Should Utilize Affiliate in 2020
Whether you’re a brand working with a marketing agency like ours or going it alone, there’s almost no way to create an omnipresent marketing strategy without focusing on the affiliate…
6 Keys For Any Online Marketer to Conquer Valentine’s Day
Love it or leave it, Valentine’s Day is one of the most commercially active moments on the retail calendar. Shoppers are actively looking to spend, and brands that show up…
Affiliate Agency – Boost Your Online Profits
top affiliate marketing agencies Are you looking for an affiliate marketing agency to monetize your social media marketing? A top affiliate marketing company will have a social media marketing program.…
Pros and Cons to the 5 Main Ways to Pay Publishers
The biggest fear brands have when adding new marketing programs to their budget is that they will be overspending for only marginal benefit. We hear all the time from clients…
Can Traditional Ad Agencies Handle Managing a Robust Affiliate Program?
Look, I’ve seen Mad Men. I know traditional advertising agencies have a lot to offer. Sure, the days of mid-day happy hours and extensive cigarette breaks may be gone, but…
7 Resolution-based Verticals Affiliates are Eying in Q1 of 2020
New Year’s Resolutions have a way of reshaping consumer behavior in predictable, yet powerful ways. As January rolls around, spending patterns shift, and certain industries see notable surges in traffic,…
Inadequate Shipping Speeds Will Be an Online Sales Deal Breaker in 2020
Gone, it seems, are the days of 7-10 day shipping seeming reasonable. Just when you thought you’d adjusted your business model to be able to successfully compete with Amazon, they’ve…
