AdPurp Nominated as Agency of the Year Finalist at Conn3ct 2025

There are marketing conferences — and then there’s Conn3ct.

Hosted by Commission Factory and Awin, Conn3ct isn’t just another calendar fixture for the affiliate-curious. It’s the global summit where performance marketing’s brightest minds, boldest brands, and sharpest partners come together to exchange ideas, challenge norms, and map out what’s next for the channel.

Conn3ct 2025 is shaping up to be no exception. And while we’re genuinely here for the insights, the debates, and maybe the afterparty, we’d be remiss not to mention: Advertise Purple has been named a finalist for Agency of the Year.

More on that in a moment. First — let’s unpack why Conn3ct is worth your full attention.

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The Affiliate Industry’s Global State of the Union

Conn3ct is equal parts strategy summit, innovation showcase, and friendly reality check. With speakers and attendees spanning APAC, Europe, and North America, it’s one of the few events that doesn’t just preach global thinking — it delivers on it.

This year’s agenda reads like a roadmap to affiliate’s next evolution:

• Life after the third-party cookie (yes, it’s really happening)
  
• Turning creators into revenue partners, not just content factories
  
• Attribution that doesn’t make your head hurt
  
• AI’s role in partner discovery and campaign scaling
  
• Building compliant, sustainable programs across borders
  

It’s the kind of programming that rewards both the curious newcomer and the seasoned operator. Think: less theory, more “here’s what actually worked and why.”

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Panels Without the Posturing

Conn3ct has a refreshing approach to content: it assumes you’re smart.

The sessions aren’t designed to spoon-feed buzzwords — they’re built for marketers who want to go deep. Whether it’s a breakout on performance influencer frameworks or a debate on partnership profitability models, there’s plenty to soak up and steal (ethically, of course).

And beyond the panels, there’s the actual connection part. Organic conversations. Cross-border partnerships formed over coffee. Tactical war stories swapped during happy hour. Conn3ct creates space for the kind of dialogue that’s hard to find in the daily churn.

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The Awards: A Celebration of Substance

Each year, Conn3ct’s Connect Awards highlight the people and programs pushing affiliate forward — and doing it with style, rigor, and measurable impact.

We’re honored that Advertise Purple is among the finalists for Agency of the Year. It’s a nod to the work our team puts in daily: building smart, scalable, data-informed strategies that convert — without compromising on transparency or creativity.

Whether we take home the win or not, we’re proud to be part of a community that’s setting the bar higher and redefining what affiliate can look like in 2025 and beyond.

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Looking Ahead: Why Conn3ct Matters More Than Ever

Affiliate isn’t niche anymore — it’s core channel strategy. But with growth comes complexity: evolving compliance standards, changing consumer behavior, platform disruption, and a crowded field of “solutions.”

Conn3ct doesn’t promise easy answers. What it does offer is perspective — a curated look at where we’re headed, what’s working, and who’s leading the charge. And for that, it’s worth paying attention.

Whether you’re attending in Sydney or tuning in from afar, Conn3ct is a moment to zoom out, think bigger, and plug into a smarter affiliate future.

We’ll see you there — and if you hear a little extra cheering during the awards, well… that might be us.