What is Affiliate Management?
Affiliate management is the act of tracking and managing affiliate partners across an affiliate network to manage promotions, drive profitability and grow online sales. Affiliate management involves taking care of every aspect of your affiliate program, from developing the right relationships and managing recruitment, to driving traffic and implementing a tracking solution for your affiliate channel.
Affiliate marketing remains one of the most successful mediums of online marketing driving more customers to your e-commerce or lead generation website in the industry. Outsourced affiliate programs offer a very attractive business model of revenue sharing from third party sites.
However, an affiliate program not only needs quality content but also very careful management to get the right results and drive actual growth. Without the right management, your company can easily be exposed to dishonest practices in this space. If this happens, you could lose not only potential sales but your company’s reputation could be severely dented. Getting visitors to your site and turning them into customers is the goal for any e-commerce enterprise. Affiliate marketing, where third parties advertise your products and drive customers to your site for a commission, is a highly cost-effective marketing strategy for any existing website. You only pay a commission when a prospect has been confirmed, or the sale has been made. With a large number of skilled affiliates, you can see your sales grow significantly. This can be done from promotions, social media posts, coupon-based sites, pay per click advertising in the search engines and content marketing driving traffic to the merchant sites through affiliate links.
Managing Different Types of Affiliate Marketers
There are thousands of merchants on the internet and wrapping your head around the right ones can be a work of art in itself. Many companies will hire an in-house manager to help generate revenue from this channel, but find limitations early on after not having the rolodex that it takes to succeed like an affiliate agency.
Affiliate merchants can generate traffic from pay per click marketing, generating quality content that ranks on the search engines, leveraging their social media following or using home page placements or email blasts.
Notwithstanding, poorly managed affiliate programs attract rogue affiliates that engage in deceptive practices. This can include false advertising, trademark infringement and spamming (to name but a few), which can cause permanent damage to your business.
An affiliate program requires careful affiliate tracking and management to avoid these pitfalls. This way, you will attract quality affiliates and get the best sales results possible through your digital marketing efforts. Achieving this yourself can be a challenge though, so outsourcing your affiliate program management may be the best solution. Companies that specialize in this area have professional affiliate program managers and network program managers, who are well qualified to attract and oversee advertisers in an affiliate program.
Reputable program management companies will handle all aspects of an affiliate campaign, including finding suitable affiliates, vetting their sales and paying them. These digital marketing companies manage the entire affiliate sales process, and provide merchants with your approved tools and marketing resources for promoting the product. Managing the sales is just as important as managing any other aspect of your sales process. This is why outsourcing affiliate management can be the best way to ensure that your affiliate program operates effectively.
Affiliate Industry Experts that Drive Results
Advertise Purple offers a complimentary program audit from an inhouse manager. Ultimately we offer performance marketing to align with your businesses marketing and management model. Since 2012, we have continue to rise above digital marketing industry standards and established over 2,2000 successful partnerships within our entire affiliate network.
You can find our affiliate managers at affiliate summit and all various industry events for our business development to consistently increase our database and workshop at how to best amplify your brand. In 2020, affiliate management agencies are a dime-a-dozen. Our affiliate agency offers a revenue sharing marketing program that surpasses industry standards and drives a successful and sustainable affiliate program.2
What is Affiliate Program Management?
Affiliate sales management makes it easy to get the best possible results from your partnership marketing channel. Advertise Purple can take care of every aspect of your program, from developing the right relationships and managing recruitment, to driving quality traffic and implementing a tracking solution.
Our affiliate program management team can handle the entire process from start to finish and deliver insightful reports to your staff so they’re always kept up-to-date on program developments. Our expert team has an in-depth understanding of the affiliate industry and what it takes to ensure your program scales effectively to drive successful business results. We can develop your affiliate networks into profitable lead generators that deliver increased sales revenue.
What does an Affiliate Manager Do?
An affiliate manager is responsible for the success of an affiliate program and will assist in the management and scaling an online business. They should derive a plan to help recruit affiliates, manage affiliate promotions and negotiate deals between the affiliates and their clients.
At Advertise Purple, our affiliate managers are key employees that usually has between 5-10 years of experience in affiliate management which means they know exactly how to manage your channel. Our account managers will work with you to learn your business model and develope the right strategy to achieve your business goals. They’ll then implement an action plan to deliver it, which includes recruiting high-quality publishers with audiences that match your target.
Affiliate managers take care of the day-to-day running of your programs and campaign management by creating branded materials, resolving vendor queries, and identifying opportunities for improvement. They also liaise with third-party networks and handle media buying if that’s part of your strategy. Your affiliate manager is also responsible for generating insightful reports and can provide digital marketing consulting services to help your program improve.
Finding the right type of Affliates for our clients
The affiliate marketing industry has grown at a rapid pace in recent years. There are more than 360,000 potential partners that you can choose to work with. However, a staggering 92% of these are either fraudulent or don’t meet minimum performance criteria.
So, how do you know which relationships are worth cultivating? And what should you do to avoid paying commission on leads that aren’t genuine? Advertise Purple takes the worry and risk out of the equation by carefully vetting affiliates on your behalf.
We work with just 6000 of the top affiliates in the world so you can be confident in our management coupled with their abilities. Our highly successful affiliate managers have built close working relationships with them over years, which means we can pair you with the perfect publishing partners.
Running Successful Affiliate Campaigns for your Brand
Finding the right affiliates is just the first step in creating a successful campaign. In order to drive the best possible results for affiliate sales management, it’s vital to develop a strategic marketing program that motivates them and provides the necessary supporting tools. At Advertise Purple, we’ve worked with hundreds of companies to build affiliate programs of the highest caliber. We can advise you on the most appropriate terms to include, such as the ideal cookie window and commission structure. Our experienced team can help to develop an incentive scheme that motivates merchants while ensuring a strong return on investment for your business.
We have an in-house team of professionals who can manage affiliates on your behalf and deal with all of the day-to-day queries so you don’t have to micro-manage your marketing program. They can develop banners and other creative content that aligns with your brand guidelines and campaign goals. They can onboard new affiliates, resolve technical queries, and ensure that publisher activities adhere to program guidelines.
Our affiliate marketing experts have years of experience which means they can also apply best practices to your program and give you the edge over competitors. Their consultative and data-driven approach means that you benefit from the best in the industry without having to pay a full-time salary.
We can manage affiliate technology to help you get the best results. Our affiliate experts have years of knowledge under their belt from setting up these systems for our many clients. We’ve carefully crafted our affiliate marketing program from all the experience we’ve gained over time to deliver you quality products and services. You might be someone looking for an alternative to Kayan Solutions because they could be working with your rivals. We can develop more than 14 ways to assist you that’ll allow you to get ahead of your competitors. Instead of racking your brain on using and integrating this technology, you can focus on your essential business functionalities in your office.
Affordable, Worthy Investment
There are many good reasons why our company is a reliable and trustworthy source for your affiliation needs. We’ll help you save money on establishing a system while you leave the complicated process to us. Our experts understand that time is precious for your business, and wasting a second of it on learning how to do something you can outsource is rarely a good idea. That’s why we only have staff experienced in managing affiliates and technology, so we don’t have to spend daylight on training them. You can tell us what your affiliate marketing goals are, and we can help you accomplish them. Additionally, we can set new affiliate objectives that can further your company’s marketing progress.
Staying Up-to-Date on Latest Trends
Part of affiliate marketing is taking what’s currently popular and using that information to your company’s advantage. Our affiliate marketing team always does extensive research on the newest insights and patterns that’ll help each of our clients get ahead of the competition. One way we keep up the quality of our successful management is by attending select industry events. We integrate much of what we learn into our general affiliate marketing program. As a result, you might get different results from our company compared to others, like Kayan Solutions. However, we guarantee that our affiliate marketing establishment will give you regular updates on the latest trends and work closely with you on incorporating this information in your advertising.
Improving Network Connections
An affiliate program is all about building relationships between promoters and your business. Our managers can help you tap into the system of connections and partnerships we’ve garnered over the years. We have a vast web of associates that can help increase your website’s traffic and lead more potential customers in your direction. You can rely on our management to give you the necessary tools you need to ensure that you build a strong partnership with anyone in our network. Your company can sponsor more than 14 creatives while we make sure that both parties receive benefits. In addition, our affiliate management has the experience to make proper negotiations and iron out any difficulties between partnerships.
A higher-quality affiliate means that you’ll get better exposure for your brand. We’ll ensure that your partners don’t promote your competitors, so you’ll get more of the traffic. Our experts have a vast knowledge of search engine optimization. As such, you can expect to increase your traffic with our services. Additionally, our affiliate marketing program can boost conversion rates. We will carefully watch each promotion and campaign you have in our affiliate program and note critical details that affect the results.
Established, Time-Tested Methods
There is more than one way we can set up an affiliate system for you. Our experts will take a detailed look at your business and tailor our strategies to your company. We understand that each industry has varying target audiences, which is why we learn about each affiliate and who they attract. For example, a member of our affiliate program specializing in teaching fitness is more likely to have an audience interested in purchasing exercise equipment. It’s these subtle details that play a crucial role in helping your website gain some substantial traffic. Attempting affiliate management yourself can waste a lot of time and resources you could instead be spending on your business.
Beyond Affiliate Marketing Consulting..
Unlike other types of advertising and promotions, affiliate marketing doesn’t involve guesswork. After your affiliate manager has begun management of your campaign and performed outreach to our first group of affiliates, you only pay when sales are generated which reduces the element of risk that’s inherent to other channels. This is why it’s become one of the most popular forms of marketing and continues to grow year on year. The performance-based approach means your budget is invested in activities that generate a return on investment. You’ll still benefit from all the less tangible aspects like increased brand awareness but you only pay when customers make a purchase (and don’t return it). At Advertise Purple, we take affiliate management a step further. Having worked with hundreds of affiliates and companies in the industry across the USA, we have a huge amount of data and insights. We know what works well and which approaches drive the greatest results. This enables us to maximize value for our clients beyond simple management of their program. Your affiliate manager can draw on the best practices and learnings from previous campaigns to ensure that your affiliate program performs to its highest potential. That’s why we have an in-house team of data scientists who can analyze vast amounts of information across several programs, then advise on the best approach to take for maximal results. Get in touch to learn more about our services or request a program audit.
A Results-Driven Affiliate Management Company
We have generated over $22 million for our clients using our carefully-selected affiliate networks. Over the years, we’ve analyzed a wealth of digital marketing data to identify the most effective strategies. Unlike other agencies, we have an in-depth understanding of what makes a successful marketing channel that’s built on real data, not best guesses.
After conducting an affiliate program audit, our affiliate managers can tell you exactly how you’ll get better online marketing results that drive real revenue growth. Our proven management tools make tracking and analysis easy so that your affiliate marketing program goes from strength to strength. While we do rely on data, there is no true affiliate software to do the work of manual outreach and relationship harnessing that a real human account manager can. We are not just another in house guy or agency, we are here to help you scale profitably!
If you want to step up your performance marketing or need help developing your network, our team can help. Simply send us a message using the form below, call us on 866.833.0574, leave your email address in our form below or contact us at [email protected]. We’d love to hear from you