October 9, 2018

Characteristics of a Successful Affiliate Manager

Affiliate marketing can be a highly effective way to generate sales for your business. But what kind of person does it take to get the best results? If you’re thinking of hiring an affiliate manager, then it’s important to know the traits and qualities to look out for. After all, you don’t want to recruit someone who seems perfect on paper, only to realize that they aren’t a good fit for the role. In this article, we’ll walk you through four key characteristics of a successful affiliate manager.


Highly Organized

Affiliate management involves juggling a lot of different projects, people, and priorities. They need to manage a huge number of relationships with publishers, influencers, merchants, and third-parties, so it’s crucial that they’re highly organized. If not, they won’t be able to cope with the varied demands and deadlines of the role.

A good affiliate manager will be able to run numerous campaigns at once and keep on top of all the small details too. They’ll handle recruitment of quality publishers and support their requests, as well as running reports for merchants. So it’s important that they can develop comprehensive plans, manage a diverse workload, and work through deliverables in a timely manner.


Good Social Skills

Interacting with people forms a large part of an affiliate manager’s day-to-day work. Whether it’s through email, phone, or in face-to-face meetings, they’ll need to have good social skills and build relationships easily. It’s therefore important that an affiliate manager is good with people and finds it easy to communicate through lots of different mediums.

Building relationships with publishers and merchants is an especially crucial part of the role. There will be times where the unexpected happens and favors need to be called in, so it’ll be a lot easier to resolve problems if your affiliate manager is on friendly terms with everyone in the network. Having good social skills will also help them to negotiate the best deals for all parties involved.


Customer-Service Oriented

You might not think of affiliate marketing as a customer-service role but much of the job requires these skills. They’ll need to deal with publisher queries in a prompt manner and resolve them quickly. Affiliate managers also support merchants in the execution of their campaigns so they’ll need to know how to work effectively with clients.

One aspect of good customer service is being responsive and proactive about the queries received. But there’s also the less fun side of dealing with problems and people who are frustrated as a result. Knowing how to stay cool under pressure and remain professional at all times will go a long way to keeping everyone satisfied.



Another characteristic of a successful affiliate manager is determination. Sometimes things don’t work the first time but they need to be determined enough to see projects through to the end. They’ll also need to persevere and find ways to make a campaign successful if the initial results aren’t as good as expected.

The affiliate marketing industry can be highly competitive so determination will also help them stay ahead. Working that bit harder or being more innovative than competitors can give their agency and clients the edge, ensuring they get better results than anyone else. Being self-motivated is also important in sustaining a long career. They’ll need to keep on top of industry trends and technical developments so that they’re always honing their skills.

Hiring an affiliate manager with these four characteristics will help to ensure the success of your campaigns. Someone highly organized will be able to deal with multiple projects and meet deadlines so that activities progress quickly. Strong social skills will enable them to build relationships with publishers and merchants, as well as communicate with ease. Being determined and customer-service orientated will ensure that they work hard to get your company the best possible results.   


Looking for Help to Leverage Affiliate Marketing?

Our experienced team of professionals is always up-to-date with the latest developments in affiliate marketing. We can help you to set up a brand-new affiliate program or manage an existing campaign to maximize results. We can even have one of our affiliate managers do a complementary analysis and strategy session.  Contact us today by calling 424-272-7400, filling out the form below or emailing [email protected].


Phone: 424-272-7400

For new partnership and affiliate management inquiries please email:

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