Black Friday and Cyber Monday came and went in a flash, exceeding projections and leaving a trail of record-breaking figures once again. As the five-day shopping frenzy of Cyber Week (Thanksgiving to Cyber Monday) unfolded, an impressive $38 billion was […]
While the dust settles from another record-breaking Black Friday and Cyber Monday season, one question lingers – so which business verticals had the most consumer demand? Was homewares, the long-standing top performer, dethroned by the booming health and wellness industry?
Whether you’re a brand working with a marketing agency like ours or going it alone, there’s almost no way to create an omnipresent marketing strategy without focusing on the affiliate channel in a major way. Essentially, the goal for marketers
The California Consumer Privacy Act (CCPA) officially took effect January 1, and it represents the most far-reaching U.S. law giving consumers rights to know what companies know about them. While your company might not be based in California, there’s a
Valerie Silva, a marketing analyst at Advertise Purple, is a perfect example of someone who takes full ownership of her role and helps those around her succeed. In this piece, I’ll break down how her data-driven approach to her role
How Searching for the Right Marketing Affiliates Without Help Can Be Like Shopping in the World’s Most Confusing Grocery Store
Affiliate marketing described in the form of a somewhat aggressive (but accurate) analogy based on supermarkets: Imagine a massive fully-stocked supermarket without any labels in the aisles and items presented in a disorganized, random manner. Imagine you’re there after a
Over the last nine years, we’ve worked with hundreds of different clients. Our team has seen every type of affiliate program, from large-scale enterprise setups to smaller start-ups. In this time, we’ve noticed that there are a few common mistakes