Growth Tips
Affiliate Armageddon Incoming: Get Revved Up with August & September Prep
Alright, affiliate aficionados and purple crew—Q4 is literally knocking on the door, and if your strategy isn’t prepped, you’re walking into a holiday marketing battle like it’s a spa day.…
How to Actually Use AI in Affiliate Marketing—Without Drinking the Kool-Aid
There’s a peculiar phenomenon unfolding in marketing circles: people are treating ChatGPT like it’s the Oracle of Delphi and not, in fact, a probabilistic language model trained on an ocean…
The Great Consumer Pivot: What’s Actually Changing in 2025 (And Why Your Brand Should Care)
If you’re running a D2C brand in 2025 and wondering why yesterday’s playbook isn’t pulling the same numbers, it’s not just you—it’s the consumer. In a post-pandemic, ad-saturated, inflation-sensitive world,…
Affiliate Market Dynamics 2025: How Brands Are Winning in a Volatile Economy
At Advertise Purple, we don’t just watch the market—we model it. Our latest whitepaper, Navigating Market Dynamics (Q2 2025), represents the culmination of months of deep analysis across $75M+ in…
Improving Margins: Optimize Your Conversion Rates (Without Losing Your Mind)
Let’s face it, tariffs are squeezing margins tighter than your favorite jeans from college, and marketplaces like Amazon are skimming off more profits than you’d prefer. Brands today have a…
Part 2: Tariffs, Tactics, and the Affiliate Advantage – How Smart Ecom Brands Are Navigating Ecom in 2025
You know the feeling when your favorite TV show hits a cliffhanger and you’re left desperately refreshing your screen for updates? Yeah, the tariff saga of 2025 is pretty much…
TikTok Creator Power: The Secret to Fast Affiliate Sales Growth
Launching your TikTok Shop and onboarding creators seems straightforward—until the sales figures stall. Most brands quickly discover that generating meaningful sales through TikTok affiliates is harder than anticipated. Affiliates seem…
Tariffs, Tactics, and the Affiliate Advantage: How Smart Ecom Brands Are Navigating 2025
As of April 2025, new tariffs are reshaping the e-commerce landscape—and if you’re in affiliate marketing, this matters more than you might think. From a 25% duty on imported automobiles…
Partner Profile: CreatorCore
Partner Profile: Dominick Paielli from CreatorCore on Making Creator Commerce Cool (and Profitable) At Advertise Purple, we’re all about simplifying creator monetization—because let’s face it, influencer marketing can feel like…
Top Affiliate Marketing Trends Ecommerce Brands Need to Watch in 2025
Here at Advertise Purple, we’re always geeking out over the latest affiliate marketing trends—and 2025 is already delivering some exciting stuff for ecommerce brands! Whether you’re new to the game…
Unlock Affiliate Marketing Success With Vertical Benchmarking
Understanding where your brand and affiliate program stand in relation to others is essential to long-term growth. This is where vertical benchmarking comes in and proves to be an invaluable…
Guide Your Audience Up The Brand Loyalty Pyramid
There’s more to growing and maintaining brand loyalty than just offering a great product. It’s also about creating an emotional connection with customers that keeps them coming back. It’s also…
