Advertise Purple Blog
Amazon’s Brand Referral Bonus gives enrolled sellers an average 10% bonus on the sales price of products sold through off-Amazon marketing efforts. For brands already running affiliate programs that drive traffic to Amazon listings, this translates directly into lower net referral fees and wider margins on every attributed sale. This post covers exactly how the bonus…
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Amazon Attribution Beta: History & Current Status
Amazon Attribution is no longer a beta experiment, it’s a production-grade measurement tool available to every brand-registered seller. Amazon launched its Amazon Attribution program in 2018 to help sellers manage off-site traffic and campaign performance reporting. Since then, it has expanded from…
How AI Video Takes Affiliate Marketing To The Next Level
AI video affiliate marketing is changing how brands and creators approach performance-driven campaigns. Instead of relying on static posts or manual production, affiliates can now generate dynamic visuals that capture attention and drive action. This shift reflects a broader move…
How to Access Amazon Attribution in Seller Central
Finding Amazon Attribution inside Seller Central trips up more sellers than you’d expect. The feature sits inside the Amazon Advertising Console rather than the main Seller Central dashboard, and the menu label has shifted over time. To get started, register for…
Who Can Use Amazon Attribution? Eligibility Guide
Amazon Attribution can be used by all eligible vendors, sellers, registered brand owners, and Kindle Direct Publishing (KDP) authors that are part of the advertising console, and who sell in the Amazon store. If you don’t fall into one of those…
