Bradley Keys

Bradley Keys

Bradley Keys is a seasoned digital marketing strategist with extensive experience in affiliate management and SEO. As the founder of All Star Digital, Bradley helps brands maximize their online impact through innovative strategies and targeted content. When heโ€™s not crafting marketing magic, you can find him sharing insights on LinkedIn or enjoying life in Los Angeles.

Posts

ChatGPT Image Sep 3 2025 04 01 20 PM

Seasonal Affiliate Insights: How the Shift from August to September Impacts Performance

By Bradley Keys / September 4, 2025

September is a curious month in ecommerceโ€”not quite the backโ€‘toโ€‘school frenzy of August, but not yet the holiday rush of October. Itโ€™s that inโ€‘between stretch…

Read More
AP Conn3ct scaled

AdPurp Nominated as Agency of the Year Finalist at Conn3ct 2025

By Bradley Keys / July 28, 2025

There are marketing conferences โ€” and then thereโ€™s Conn3ct. Hosted by Commission Factory and Awin, Conn3ct isnโ€™t just another calendar fixture for the affiliate-curious. Itโ€™s…

Read More

How to Actually Use AI in Affiliate Marketingโ€”Without Drinking the Kool-Aid

By Bradley Keys / July 1, 2025

Thereโ€™s a peculiar phenomenon unfolding in marketing circles: people are treating ChatGPT like itโ€™s the Oracle of Delphi and not, in fact, a probabilistic language…

Read More
this e1748471470666

The Great Consumer Pivot: Whatโ€™s Actually Changing in 2025 (And Why Your Brand Should Care)

By Bradley Keys / May 28, 2025

If youโ€™re running a D2C brand in 2025 and wondering why yesterdayโ€™s playbook isnโ€™t pulling the same numbers, itโ€™s not just youโ€”itโ€™s the consumer. In…

Read More
JM

Operator to Architect: How Jonathan Moisan Is Redesigning Affiliate Marketing

By Bradley Keys / May 21, 2025

Welcome to another edition of our Employee Spotlight seriesโ€”where we shine a light on the people who make Advertise Purple one of the most respected…

Read More
AP Market 2

Affiliate Market Dynamics 2025: How Brands Are Winning in a Volatile Economy

By Bradley Keys / May 13, 2025

At Advertise Purple, we donโ€™t just watch the marketโ€”we model it. Our latest whitepaper, Navigating Market Dynamics (Q2 2025), represents the culmination of months of…

Read More
Screenshot 2025 05 05 at 1.03.05โ€ฏPM

Improving Margins: Optimize Your Conversion Rates (Without Losing Your Mind)

By Bradley Keys / May 5, 2025

Letโ€™s face it, tariffs are squeezing margins tighter than your favorite jeans from college, and marketplaces like Amazon are skimming off more profits than you’d…

Read More
Screenshot 2025 04 14 at 1.59.47โ€ฏPM

Part 2: Tariffs, Tactics, and the Affiliate Advantage โ€“ How Smart Ecom Brands Are Navigating Ecom in 2025

By Bradley Keys / April 14, 2025

You know the feeling when your favorite TV show hits a cliffhanger and you’re left desperately refreshing your screen for updates? Yeah, the tariff saga…

Read More
vertical benchmarking 3

Team Happiness is Our Secret Sauce: Advertise Purpleโ€™s Employee Satisfaction Hits New High!

By Bradley Keys / April 10, 2025

At Advertise Purple, our teamโ€™s happiness and fulfillment aren’t just buzzwordsโ€”theyโ€™re as essential as our morning coffee (and trust us, that’s pretty essential!). To keep…

Read More
Screenshot 2025 04 09 at 11.45.19 AM

TikTok Creator Power: The Secret to Fast Affiliate Sales Growth

By Bradley Keys / April 9, 2025

Launching your TikTok Shop and onboarding creators seems straightforwardโ€”until the sales figures stall. Most brands quickly discover that generating meaningful sales through TikTok affiliates is…

Read More
DALLยทE 2025 04 04 14.47.34 An enhanced dynamic digital illustration for the blog titled Tariffs Tactics and the Affiliate Advantage  How Smart Ecom Brands Are Navigating 202 e1743803300994

Tariffs, Tactics, and the Affiliate Advantage: How Smart Ecom Brands Are Navigating 2025

By Bradley Keys / April 4, 2025

As of April 2025, new tariffs are reshaping the e-commerce landscapeโ€”and if you’re in affiliate marketing, this matters more than you might think. From a…

Read More
Image from iOS scaled 1

Goodbye Cubicles, Hello Virtual Vibe: AdPurp Goes Fully Remote!

By Bradley Keys / March 26, 2025

Throwback to the early office daysโ€”thanks for the memories! Onward to new virtual
adventures.

Read More

Affiliate Marketing: A Complete Beginner’s Guide for 2024

By Bradley Keys / October 31, 2024

Affiliate marketing lets you earn commissions by promoting products online. This guide for 2024 covers how to choose a niche, select affiliate programs, create content,…

Read More
tiktok affiliate marketing

Top Strategies for Affiliate Marketing on TikTok in 2024

By Bradley Keys / October 29, 2024

Want to start affiliate marketing on TikTok? This guide provides practical steps to help you earn commissions by promoting products through engaging content. From setting…

Read More
advice advise advisor 7096 scaled 1

What do Affiliate Managers Do All Day? Affiliate Manager Guide

By Bradley Keys / October 21, 2024
Read More
tiktok blog banner image

Maximize Earnings with the TikTok Shop Affiliate Program

By Bradley Keys / October 17, 2024

Want to monetize on TikTok? The TikTok Shop Affiliate Program lets creators earn by promoting products. This article covers how to join, the benefits, and…

Read More
advice advise advisor 7096 scaled 1

What do Affiliate Managers Do All Day? Affiliate Manager Guide 2

By Bradley Keys / September 12, 2024
Read More
AdPurp Blog Size 2 6

Advertise Purple Receives Recognition As Awin Certified Agency

By Bradley Keys / September 5, 2024

The Advertise Purple team is always looking for new opportunities to expand our knowledge and demonstrate our skills in the affiliate marketing industry. Thatโ€™s why…

Read More
levanta1

Levanta Review: The Best Amazon Affiliate Marketing Tool for Sellers

By Bradley Keys / August 1, 2024

Is Levanta the right tool to boost your Amazon sales through affiliate marketing? In this Levanta review, weโ€™ll dive into its features, benefits, and overall…

Read More
Impact post banner

The Best Strategies for Impact Affiliate Marketing Success

By Bradley Keys / July 30, 2024

Impact Affiliate marketing on Impact.com connects brands with various affiliates efficiently. This platform helps manage programs with advanced tools for tracking, fraud prevention, and partner…

Read More
AdPurp Blog Size 2 3

Affiliate Marketing vs Ambassador Programs For Your Brand

By Bradley Keys / July 1, 2024

When it comes to brand goals like expanding reach, generating new leads, and increasing conversions, forging strategic partnerships is an effective method. Two common partnership…

Read More
High Ticket Affiliate

Maximize Earnings: Top Picks for High Ticket Affiliate Marketing Programs

By Bradley Keys / June 28, 2024

Do you want to pivot to a more lucrative avenue in affiliate marketing? High ticket affiliate marketing could be your strategy for substantial earnings. By…

Read More
feature image 1 1

Rakuten Affiliate Network: A Comprehensive Guide for 2024

By Bradley Keys / June 19, 2024

Wondering how to join and profit from the Rakuten Affiliate Network? This guide delivers a no-nonsense breakdown of the essentials, covering everything from sign-up steps…

Read More
feature image 4

Awin Affiliate Program: Your Ultimate 2024 Guide

By Bradley Keys / June 19, 2024

Unlocking the full potential of affiliate marketing means choosing a network that offers both depth in partnerships and powerful tools for growth. Awin affiliate program…

Read More
shareasale

Your Step-by-Step Guide on How to Use ShareASale for Affiliate Success

By Bradley Keys / May 21, 2024

Looking to navigate and monetize ShareASaleโ€™s affiliate marketing platform? This no-fluff guide delivers exactly what you need on how to use ShareASaleโ€”from establishing your account…

Read More
cj pride logo black 1c 1

Ultimate Guide to Commission Junction (CJ Affiliate)

By Bradley Keys / May 21, 2024

Starting with Commission Junction aka CJ Affiliate doesnโ€™t have to be daunting. In this guide to Commission Junction, learn the fundamentals of account setup, advertiser…

Read More
ecommerce kpis

Essential Ecommerce KPIs: Your Guide to Measuring Online Store Performance

By Bradley Keys / April 28, 2024

Are you measuring the right ecommerce KPIs to track your online storeโ€™s health and progress? Identifying which metrics matter most can be the difference between…

Read More
website speed optimization

Maximize Your Site’s Performance: Essential Website Speed Optimization Tactics for 2024

By Bradley Keys / March 28, 2024

Is your website lagging behind? Your search for faster load times ends here. This no-nonsense guide directly targets your need for website speed optimization, detailing…

Read More
how does affiliate marketing work

How Does Affiliate Marketing Work?

By Bradley Keys / March 25, 2024

Mastering the Mechanics: Affiliate marketing, in essence, is a structured way for merchants to reward affiliates for customer referrals. How does affiliate marketing work in…

Read More
tiktok for affiliate marketing

Boost Your Earnings: How to Use TikTok for Affiliate Marketing Success

By Bradley Keys / February 26, 2024

Navigating TikTok for affiliate marketing? Cut through the noise with our direct guide on channeling TikTokโ€™s viral nature into affiliate success. Discover key steps to…

Read More
The Top 20 Books on Affiliate Marketing for 2023 โ€“ Your Guide to Success min 1

The Top 20 Books on Affiliate Marketing for 2024 โ€“ Your Guide to Success!

By Bradley Keys / February 3, 2024

In the ever-evolving world of affiliate marketing, knowledge is power. And what better way to arm yourself with the tools for success than by diving…

Read More
An image showing a graph with an upward trend representing the increase in Average Order Value AOV and a person holding a calculator symbolizing the how to increase AOV strategy

10 Proven Strategies: How to Increase AOV

By Bradley Keys / January 6, 2024

Are you looking for ways to increase revenue and profitability for your ecommerce store? Look no further! In this blog post, we will explore 10…

Read More
Image of a person looking at a laptop with text best affiliate programs 1160x773 1

45+ of the Best Affiliate Marketing Programs for Beginners in 2024

By Bradley Keys / January 6, 2024

Affiliate marketing offers a world of opportunities to generate a substantial income online. But where does one begin? In this comprehensive guide, we will dive…

Read More
what is affiliate marketing for real scaled 1

What is Affiliate Marketing? Definition & Guide

By Bradley Keys / January 4, 2024

Curious onย affiliate marketing and how can it help build your business?ย  We used to be surprised when the first question from a lot of our…

Read More
image1 1

The 8 Best Affiliate Programs in 2024

By Bradley Keys / January 4, 2024

Identifying the best affiliate programs for your business can have a huge impact on your results. Contrary to popular belief, not all affiliate networks are…

Read More
feature image 1 1

15 Essential Inbound Marketing Tools for Success in 2024

By Bradley Keys / January 4, 2024

Are you maximizing your inbound marketing potential? This article cuts through the noise to deliver an actionable guide on the indispensable inbound marketing tools for…

Read More
image resize 2

Affiliate Fraud Prevention – Expert Advice and Best Practices

By Bradley Keys / January 4, 2024

Affiliate fraud, an ever-growing issue in the marketing industry, continues to plague businesses worldwide. Scammers exploit affiliate programs to falsely claim commissions, causing significant financial…

Read More
feature image What is an Affiliate Company and How It Works 1

What is an Affiliate Company and How It Works

By Bradley Keys / January 4, 2024

Are you curious about the world of affiliate companies and wondering, โ€œwhat is an affiliate company?โ€ Understanding the concept, benefits, and differences between affiliates and…

Read More
Q4

Affiliate Armageddon Incoming: Get Revved Up with August & September Prep

By Bradley Keys / August 20, 2025

Alright, affiliate aficionados and purple crewโ€”Q4 is literally knocking on the door, and if your strategy isnโ€™t prepped, you’re walking into a holiday marketing battle…

Read More