This is news you want to be careful to celebrate, but also a glimmer of hope in a time of chaos and uncertainty. And hey, good news is much needed right now. Last week, I covered the COVID-19 quarantine’s effect …
What can I say about Marissa Valentino, better known in the office simply as ‘Mars’? She’s been with the company quite some time and has maintained a leadership presence as a Sr. Project Manager while never acting in a way …
Ad Purp Profiles: Sr. Project Manager & Office Culture Guru, Marissa ‘Mars’ Valentino Read More
Sure, it’s difficult to imagine a world where things have gone 100% “back to normal” after the past few weeks (has it been years?) of staying home. But what we can do is try to plan around the day – …
About a week ago, e-commerce behemoth Amazon announced that they’d be slashing publisher commission rates used by their popular affiliate program. These decreases in rates (which on the higher end are at around 70%) would take effect yesterday, April 21. …
Amazon’s Affiliate Rate Reductions Open Door For Competing Networks Read More
Here at Advertise Purple, we’ve kept it somewhat under wraps but are currently in the ‘beta’ development stage of a new A.I. platform. There is plenty of information on its way about that coming very soon. That said, naturally, at …
In Wake of COVID-19, Firms Flock to AI Development for Value and Cost-Benefit Read More
If you’re looking for good news right now, which of course you are, the Wall Street Journal just reported on the rollout of 5G technologies that will soon be available and able to provide much needed clarity and efficiency in …
How 5G Technology Will Support a Faster, More Reliable Supply Chain Read More
Last week, which feels like 8 years ago, we checked in on the dogs of Ad Purp who have been working from home for the past few weeks due to COVID-19. Of course, starting a few weeks ago, our entire …
Check-In With the ‘Cool Cats and Kittens’ of Ad Purp Read More
It was in an iPhone ad in 2009 when Apple famously coined the phrase, “there’s an app for that.” Technology, at its core, is designed to make our lives easier. And the ad was basically saying how every little piece …
Is Proprietary Marketing Technology Still Worth the Investment? Read More
As we have been for weeks now, all of us are of course thinking about those affected by the Coronavirus pandemic and we are doing our very best to maintain some semblance of normality in this time. It seems in …
As a brand, ultimately one of the most important ongoing decisions to make during a difficult economic period is figuring out how to allocate and spend money. It’s simply not realistic to assume your company can go without pretty substantial …
Insight Into Managing Marketing Budgets in Uncertain Times Read More
We recently highlighted some of the top women at Ad Purp for International Women’s Month, and one of those women is the wonderful Trinity Novak, our Director of Analytics & Automation. She’s been at the company since 2017, and in …
Ad Purp Profiles: Director of Analytics & Automation, Trinity Novak Read More
