Growth Tips Archives
10 Ways McKinsey Predicts Consumer Behavior Will Forever Change Post-Pandemic
When McKinsey Consulting releases a report, major brands and ambitious entrepreneurs take notice. Decades of research, data modeling, and problem-solving have positioned the firm as a trusted source for understanding…
Advertise Purple Prepares For ‘Unprecedented’ Black Friday, Cyber Monday (Part One)
Last year, around this time, like usual, we were highlighting the impending importance of the fourth quarter in e-commerce, with holiday shopping, and specifically Black Friday and Cyber Monday on…
Factors to Consider when Choosing an Affiliate Network
Looking for one or multiple affiliates can take a lot of unnecessary time, money, and energy. That’s why the better alternative would be to work with an intermediary that will…
Popular Affiliate Marketing Myths Debunked
Hiring advertising partners can boost your company’s exposure and sales. As such, you might have heard some rumors about affiliate marketing that may have prevented you from giving it a…
Winter is Coming: 2020 Holiday Tips Any Marketer Must Know
I know, I know. Summer just zipped by and the thought of the holidays hasn’t quite entered into your brain yet. Given 2020, even the concept of it is difficult…
Culture Counts: Fun and Inventive WFH Events Spice Up Quarantine at AdPurp
Week 9 million in quarantine is going pretty well! It’s late August, so I’m just sweating in my apartment trying to convince my dog that I didn’t get fired and…
In Managing Accounts, Why Multiple Specialists Beat One Generalist
To be clear, there’s no perfect organizational structure that works for each and every ad agency. Depending on who your clients are, what kind of marketing methods you utilize, your…
Agency Wars: Affiliate-Only vs. Full Service – 3 Pros and Cons
But do you offer PPC management? No. Well, how about SEO? No. Web design? No. Banner creation? No. Development services? No. Air conditioning service? Let me check…um no. Seems like…
Ad Purp’s Mentorship Program and Hiring Mid-Pandemic
It’s important to reflect on the fact that, for many, it’s a difficult time right now in our country and across the world. COVID-19 continues to thwart our efforts to…
7 Reasons the Affiliate Channel is Marketing’s Silver Lining in Chaotic 2020
Some marketing channels struggle when economic pressure rises. The affiliate channel often moves in the opposite direction. When budgets tighten and brands expect stronger results from every dollar spent, the…
Is Working From Home Burning You Out? You’re Not Alone
Last week, we brought forth meditation and mindfulness as hope in the form of a suggestion to help maintain one’s sanity during this global pandemic. In that same article, we…
How to Gain Affiliate Market Share From Amazon After Rate Cuts
A little over a month ago, it was revealed that Amazon had opened the door for others in the affiliate space, by slashing commission rates for their affiliate partners considerably.…
