July 19, 2023

Business Intelligence Awards Advertise Purple Their Marketing Technology Award

Today, the Business Intelligence Group named Advertise Purple Organization of the Year, in the 2023 Sales and Marketing Technology Awards program, aka The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers with innovative technological solutions.

At Advertise Purple our entire business model is built out and around our technology, Purply. Purply is the central hub for our data analytics, which guides each and every decision we make regarding a client’s marketing campaign. Operating in the affiliate channel, our niche is central to the digital marketing ecosystem and we quickly discovered how to use the immense amount of information at our fingertips to our advantage by building a technology to aggregate and synthesize data points from dozens of affiliate networks across thousands of client campaigns to produce data-backed recruitment and optimization recommendations historically proven to drive profitability. 

In the words of our VP of Product, Rowland Hazard, who handles the technology on a day to day basis, “Purply is Advertise Purple’s end to end partnership marketing platform; from data collection and aggregation, to automated reporting, to strategic optimizations and suggestions Purply provides everything we need to quickly and effectively grow a partnership marketing program. At the core of Purply is our $3.8 billion of client transaction data; it is indexed across different verticals, categories, and departments and it is the engine that fuels our entire operation. The platform has become the crux of our business influencing and controlling how we strategize, communicate and ultimately shaping our growth into the global agency we are today.”

Purply lets our team build effective strategies and recruit relevant partners for each brand we work with by identifying unique and targeted affiliates specific for a client’s individual goals. By tracking campaign performance, we’re then able to optimize with affiliates accordingly to create efficient revenue growth. We owe a lot to Purply for the quantity and quality of our service although our performance hinges just as much on the hands using the technology as it does on the software itself. Purply enables our Account Managers to create replicable success for our clients on a large scale, which in turn produces growth opportunities for us as an agency.

“We are proud to reward and recognize Advertise Purple for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.”

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

To learn more about the award process, reach out to the BI team.

Maria Jimenez
Chief Nominations Officer
Business Intelligence Group
1 909-529-2737
[email protected]

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