There’s always a lot of talk about the best days and times to post on social media. While it’s true that timing can influence engagement, platforms like TikTok, which doesn’t have a chronological feed, have shifted how to approach posting schedules. As Hootsuite’s November 2024 report says, “Reaching a wide audience on TikTok is not…
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Affiliate Marketing Metrics That Matter: A Data-Driven Approach
The affiliate channel is a powerful engine for scalable growth, yet its true value is often obscured by an obsession with surface-level numbers. In the modern, highly competitive performance marketing landscape, simply tracking clicks or total conversions falls short. These…
Celebrating a Milestone: Advertise Purple Recognized as a 2025 Inc. Power Partner
We’re thrilled to announce that Advertise Purple has been named one of the 2025 Inc. Power Partners in the “Established Companies” category by Inc. magazine. Inc.com This recognition underscores our commitment to helping e-commerce brands scale and succeed via strategic…
Turning Influence into Sales: How Affiliates Drive Customers You Can’t Reach Alone
For years, brands have poured resources into digital ads, social campaigns, and search engine optimization to reach their target audience. But as customer journeys grow more fragmented and ad costs rise, even the best-run campaigns leave gaps. That’s where affiliate…
Integrating Multiple Social Commerce Channels into Your Marketing Mix
For years, e-commerce lived on websites, search, and email. But in 2025, the consumer journey has moved well beyond the dot-com storefront. Social commerce—shopping experiences embedded directly within platforms like TikTok, Instagram, YouTube, and emerging marketplaces—has become a central driver…
