The most anticipated time of the year for e-commerce – Cyber Week – has officially wrapped up and the results are in. Once again, online shopping has broken records. According to Adobe Analytics, Cyber Week (from Thanksgiving on November 28 to Cyber Monday on December 2) generated $41.1 billion in online shopping revenue, an 8.2%…
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AdPurp Nominated as Agency of the Year Finalist at Conn3ct 2025
There are marketing conferences — and then there’s Conn3ct. Hosted by Commission Factory and Awin, Conn3ct isn’t just another calendar fixture for the affiliate-curious. It’s the global summit where performance marketing’s brightest minds, boldest brands, and sharpest partners come together…
How to Actually Use AI in Affiliate Marketing—Without Drinking the Kool-Aid
There’s a peculiar phenomenon unfolding in marketing circles: people are treating ChatGPT like it’s the Oracle of Delphi and not, in fact, a probabilistic language model trained on an ocean of internet spaghetti. Every week, a new LinkedIn thread appears…
The Great Consumer Pivot: What’s Actually Changing in 2025 (And Why Your Brand Should Care)
If you’re running a D2C brand in 2025 and wondering why yesterday’s playbook isn’t pulling the same numbers, it’s not just you—it’s the consumer. In a post-pandemic, ad-saturated, inflation-sensitive world, the way people shop has changed. The good news? They…
Operator to Architect: How Jonathan Moisan Is Redesigning Affiliate Marketing
Welcome to another edition of our Employee Spotlight series—where we shine a light on the people who make Advertise Purple one of the most respected performance marketing agencies in the game. This time, we’re turning the spotlight on someone who…
