Launching your TikTok Shop and onboarding creators seems straightforward—until the sales figures stall. Most brands quickly discover that generating meaningful sales through TikTok affiliates is harder than anticipated. Affiliates seem excited, your products look great, but that promising sales spike just doesn’t materialize. Why? Nearly 70% of SMBs on TikTok Shop struggle to identify effective…
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Celebrating a Milestone: Advertise Purple Recognized as a 2025 Inc. Power Partner
We’re thrilled to announce that Advertise Purple has been named one of the 2025 Inc. Power Partners in the “Established Companies” category by Inc. magazine. Inc.com This recognition underscores our commitment to helping e-commerce brands scale and succeed via strategic…
Turning Influence into Sales: How Affiliates Drive Customers You Can’t Reach Alone
For years, brands have poured resources into digital ads, social campaigns, and search engine optimization to reach their target audience. But as customer journeys grow more fragmented and ad costs rise, even the best-run campaigns leave gaps. That’s where affiliate…
Integrating Multiple Social Commerce Channels into Your Marketing Mix
For years, e-commerce lived on websites, search, and email. But in 2025, the consumer journey has moved well beyond the dot-com storefront. Social commerce—shopping experiences embedded directly within platforms like TikTok, Instagram, YouTube, and emerging marketplaces—has become a central driver…
Shoppers Are Searching with AI: What It Means for Affiliate Marketing
For years, “Google it” was the reflexive first step in any shopping journey. Whether hunting for the best skincare routine or a deal on new headphones, consumers started with a search bar — and Google happily monopolized that behavior. But…
