AdPurp Press Archives
The Psychology of Affiliate Marketing
To be successful in marketing you have to do more than talk about a product’s benefits and give your audience a promo code. You need an adept understanding of how…
Takeaways from Affiliate Summit East & A Trip to NYC
A couple weeks ago our team boarded a plane from LAX to JFK to attend the OG affiliate marketing conference, Affiliate Summit East. ASE, and its west coast counterpart, ASW…
Local and micro-publishers might be the missing piece to your affiliate program… and here’s why?
There are hundreds of thousands of affiliates out there, each with their own unique platform and strategies for connecting customers with your brand. Most of these lesser known publishers get…
Simple Growth Strategies to Start Creating Value Today
Achieving sustainable growth is essential for long-term success as a company, and affiliate marketing is what brands are leaning on in 2023 to optimize their marketing dollars with performance based…
Affiliate 101: Optimizing Returns
We’re experts in ROI at Advertise Purple, achieving 900% ROI across all our clients’ affiliate campaigns. It wasn’t easy to figure out the right investment strategy to maximize our returns…
Business Intelligence Awards Advertise Purple Their Marketing Technology Award
Today, the Business Intelligence Group named Advertise Purple Organization of the Year, in the 2023 Sales and Marketing Technology Awards program, aka The Sammys. The Sammys honor organizations and products…
Why a Multi-Channel Approach in the Only Approach
The iPhone changed the way we interact with technology, making it such an integral part of our lives. Before Apple introduced the smartphone people only used their cell phones to…
Affiliate 101: Navigating Partnerships Marketing for Beginners
In the early 2000s, digital marketing was just beginning and the concept of affiliate marketing didn’t even exist. Flash forward to 2023 and 80% of brands are forming strategic partnerships…
4 Steps to the Perfect Email Campaign
When we think of digital marketing our first thought usually goes to banner ads on websites, using social media and influencers, coupon and review sites etc. Rarely does email marketing…
Affiliate Marketing is the Key to Social Commerce Strategy
4.9 billion people worldwide use social media in 2023 and people are still joining every day. Social media platforms continue to diversify and add new features that keep their current…
Advertise Purple CEO Talks Growth With Impact.com
One of our close and long standing partners Impact.com sat down with our CEO, Jonathan Moisan, to talk about how Advertise Purple is creating extremely diverse and profitable affiliate programs…
A Guide to Choosing Your Affiliate Network
In the world of affiliates there’s lots of nuances you have to get familiar with in order to be successful and to develop a strategic approach to your program. It’s…
