Month: November 2019
The Best Last-Minute Sales Trick For Black Friday & Cyber Monday
The first recorded use of the term “Black Friday” was used not to describe crazed holiday shopping but to describe what at the time was one of the most crushing…
PayPal Acquires LA-Based Shopping and Rewards Platform Honey for $4B in a Big Win for Affiliate Marketing
Don’t look now, but Los Angeles is birthing some of the hottest new companies in the world right now. Most recently, Downtown LA’s Honey, a shopping and rewards website we…
Some 2020 B2B Predictions For You to Sink Your Teeth Into Heading to The New Year
Now’s the time when you might expect to see a lot of coverage about Q4 and the holiday push for brands and consumers alike. Cyber Monday and Black Friday are…
How Modern Online Marketplaces Will Almost Certainly Disrupt Santa’s Business Model
Note: This is not meant to alienate people who don’t celebrate Christmas. But for you Christians and/or faux Christians, if you were born in the ‘90s or earlier, you probably…
Ad Purp Profiles: Mandy Pitera on Going the Extra Mile For Her Clients
Mandy Pitera is often one of the last people to go home in the Ad Purp office. While her work ethic is certainly admirable, it’s clear that she isn’t putting…
Rakuten Just Dropped a 2019 Holiday Shopping Infographic All Merchants Need to See
Rakuten is one of the more noteworthy global brands out there, period, and as a leader in the affiliate marketing network space when they drop insights, it’s almost certainly worth…
Ad Purp Profiles: Justin Young Talks Balancing Pursuing an MBA At One of America’s Fastest Growing Companies
Today, I had the pleasure of sitting down with Sales Operations Manager and general stand up guy, Justin Young (yes, he did do standup comedy for a while). He’s one…
Forrester Study Confirms What A Lot of Us Already Knew: Affiliate Marketing is So Hot Right Now
It’s arguable that affiliate marketing is not as widely studied or examined as many other forms of marketing, such as paid social, display, organic search, PR/influencer marketing, retail advertising, or…
The Balance of Growth and Loyalty in E-Commerce is the Hidden Key to Scaling Your Business
It may seem obvious at first that attracting new customers while retaining existing ones is essentially the end-goal of any marketing program. After all, anybody with the wherewithal to start…
