September is a curious month in ecommerce—not quite the back‑to‑school frenzy of August, but not yet the holiday rush of October. It’s that in‑between stretch where shoppers reset. According to Adobe’s Digital Economy Index, U.S. online spending typically dips by 1–3% from August to September, and the Conference Board recorded a similar drop in consumer…
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Affiliate Armageddon Incoming: Get Revved Up with August & September Prep
Alright, affiliate aficionados and purple crew—Q4 is literally knocking on the door, and if your strategy isn’t prepped, you’re walking into a holiday marketing battle like it’s a spa day. Consider August and September your no‑excuses zone. This is when…
AdPurp Nominated as Agency of the Year Finalist at Conn3ct 2025
There are marketing conferences — and then there’s Conn3ct. Hosted by Commission Factory and Awin, Conn3ct isn’t just another calendar fixture for the affiliate-curious. It’s the global summit where performance marketing’s brightest minds, boldest brands, and sharpest partners come together…
How to Actually Use AI in Affiliate Marketing—Without Drinking the Kool-Aid
There’s a peculiar phenomenon unfolding in marketing circles: people are treating ChatGPT like it’s the Oracle of Delphi and not, in fact, a probabilistic language model trained on an ocean of internet spaghetti. Every week, a new LinkedIn thread appears…
The Great Consumer Pivot: What’s Actually Changing in 2025 (And Why Your Brand Should Care)
If you’re running a D2C brand in 2025 and wondering why yesterday’s playbook isn’t pulling the same numbers, it’s not just you—it’s the consumer. In a post-pandemic, ad-saturated, inflation-sensitive world, the way people shop has changed. The good news? They…
