At Advertise Purple, we don’t just watch the market—we model it. Our latest whitepaper, Navigating Market Dynamics (Q2 2025), represents the culmination of months of deep analysis across $75M+ in tracked affiliate revenue. This is not anecdotal trendspotting. It’s a quantitative breakdown of how top-performing e-commerce brands are using affiliate partners to adapt, scale, and…
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AdPurp Nominated as Agency of the Year Finalist at Conn3ct 2025
There are marketing conferences — and then there’s Conn3ct. Hosted by Commission Factory and Awin, Conn3ct isn’t just another calendar fixture for the affiliate-curious. It’s the global summit where performance marketing’s brightest minds, boldest brands, and sharpest partners come together…
How to Actually Use AI in Affiliate Marketing—Without Drinking the Kool-Aid
There’s a peculiar phenomenon unfolding in marketing circles: people are treating ChatGPT like it’s the Oracle of Delphi and not, in fact, a probabilistic language model trained on an ocean of internet spaghetti. Every week, a new LinkedIn thread appears…
The Great Consumer Pivot: What’s Actually Changing in 2025 (And Why Your Brand Should Care)
If you’re running a D2C brand in 2025 and wondering why yesterday’s playbook isn’t pulling the same numbers, it’s not just you—it’s the consumer. In a post-pandemic, ad-saturated, inflation-sensitive world, the way people shop has changed. The good news? They…
Operator to Architect: How Jonathan Moisan Is Redesigning Affiliate Marketing
Welcome to another edition of our Employee Spotlight series—where we shine a light on the people who make Advertise Purple one of the most respected performance marketing agencies in the game. This time, we’re turning the spotlight on someone who…
