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The 2024 holiday shopping season set a new e-commerce record with Adobe reporting a total online spending reaching $241.4 billion between November 1 and December 31, 2024. This is an impressive 8.7% increase from 2023. November accounted for $112.6 billion, while $128.8 billion was spent during December. Notably, mobile commerce played a major role by…
Read MoreHow Digital Affiliate Marketing Works For Your Brand
Digital affiliate marketing drives online growth by connecting brands with partners who already engage relevant audiences. These partners create content that encourages people to explore products and visit product pages. When a purchase or other measurable action occurs through a…
2025 Affiliate Marketing Statistics Every Business Owner Should Know
Staying ahead of the competition means understanding what drives real growth online. 2025 affiliate marketing statistics give business owners a clear picture of where momentum is heading. More companies are shifting toward performance-driven strategies because every marketing dollar matters. Affiliate…
8 Affiliate Marketing Strategies That Drive Real Business Growth
Growing an online business today means choosing channels that clearly connect your marketing effort to real outcomes. Many brands want a smarter way to reach people who are already interested in what they offer. Affiliate marketing strategies help you focus…
7 Types Of Affiliate Marketing Partners Explained
Brands encounter many options when they explore affiliate marketing, and each partner type plays a different role in influencing a customerโs decision. It becomes important to understand how these partners operate, what they focus on, and which audiences they can…