Cyber Week 2024 marked a big milestone for TikTok Shop, solidifying its spot as a powerful channel in the e-commerce space. The platform reported driving a record of $100 million in sales on Black Friday alone, tripling its performance from the previous year. With over 170 million active users in the US, TikTok’s popularity and…
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Integrating Multiple Social Commerce Channels into Your Marketing Mix
For years, e-commerce lived on websites, search, and email. But in 2025, the consumer journey has moved well beyond the dot-com storefront. Social commerce—shopping experiences embedded directly within platforms like TikTok, Instagram, YouTube, and emerging marketplaces—has become a central driver…
Shoppers Are Searching with AI: What It Means for Affiliate Marketing
For years, “Google it” was the reflexive first step in any shopping journey. Whether hunting for the best skincare routine or a deal on new headphones, consumers started with a search bar — and Google happily monopolized that behavior. But…
Advertise Purple Named CJ Agency of the Year Finalist for 2025
Advertise Purple Named CJ Agency of the Year Finalist We’re thrilled to share that Advertise Purple has been named a finalist for CJ’s 2025 Agency of the Year. Being recognized by one of the industry’s most influential networks underscores our…
Seasonal Affiliate Insights: How the Shift from August to September Impacts Performance
September is a curious month in ecommerce—not quite the back‑to‑school frenzy of August, but not yet the holiday rush of October. It’s that in‑between stretch where shoppers reset. According to Adobe’s Digital Economy Index, U.S. online spending typically dips by…
