November has officially kicked off the holiday shopping season, with momentum building well ahead of Cyber Week, which is from November 28 (Thanksgiving) to December 2 (Cyber Monday). Early promotions have already set the stage for another record-breaking season, with retailers launching sales earlier this year, partly due to Thanksgiving falling on a later date.…
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Improving Margins: Optimize Your Conversion Rates (Without Losing Your Mind)
Let’s face it, tariffs are squeezing margins tighter than your favorite jeans from college, and marketplaces like Amazon are skimming off more profits than you’d prefer. Brands today have a big question staring them in the face: How do you…
Part 2: Tariffs, Tactics, and the Affiliate Advantage – How Smart Ecom Brands Are Navigating Ecom in 2025
You know the feeling when your favorite TV show hits a cliffhanger and you’re left desperately refreshing your screen for updates? Yeah, the tariff saga of 2025 is pretty much the e-commerce equivalent of that—but with fewer dragons and more…
Team Happiness is Our Secret Sauce: Advertise Purple’s Employee Satisfaction Hits New High!
At Advertise Purple, our team’s happiness and fulfillment aren’t just buzzwords—they’re as essential as our morning coffee (and trust us, that’s pretty essential!). To keep a pulse on how we’re doing, we turn to our employee Net Promoter Score (eNPS),…
TikTok Creator Power: The Secret to Fast Affiliate Sales Growth
Launching your TikTok Shop and onboarding creators seems straightforward—until the sales figures stall. Most brands quickly discover that generating meaningful sales through TikTok affiliates is harder than anticipated. Affiliates seem excited, your products look great, but that promising sales spike…
