At Advertise Purple, our team’s happiness and fulfillment aren’t just buzzwords—they’re as essential as our morning coffee (and trust us, that’s pretty essential!). To keep a pulse on how we’re doing, we turn to our employee Net Promoter Score (eNPS), which asks a straightforward but powerful question: “How likely are you to recommend Advertise Purple…
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Shoppers Are Searching with AI: What It Means for Affiliate Marketing
For years, “Google it” was the reflexive first step in any shopping journey. Whether hunting for the best skincare routine or a deal on new headphones, consumers started with a search bar — and Google happily monopolized that behavior. But…
Advertise Purple Named CJ Agency of the Year Finalist for 2025
Advertise Purple Named CJ Agency of the Year Finalist We’re thrilled to share that Advertise Purple has been named a finalist for CJ’s 2025 Agency of the Year. Being recognized by one of the industry’s most influential networks underscores our…
Seasonal Affiliate Insights: How the Shift from August to September Impacts Performance
September is a curious month in ecommerce—not quite the back‑to‑school frenzy of August, but not yet the holiday rush of October. It’s that in‑between stretch where shoppers reset. According to Adobe’s Digital Economy Index, U.S. online spending typically dips by…
Affiliate Armageddon Incoming: Get Revved Up with August & September Prep
Alright, affiliate aficionados and purple crew—Q4 is literally knocking on the door, and if your strategy isn’t prepped, you’re walking into a holiday marketing battle like it’s a spa day. Consider August and September your no‑excuses zone. This is when…
