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Turning Influence into Sales: How Affiliates Drive Customers You Canโ€™t Reach Alone

October 21, 2025

For years, brands have poured resources into digital ads, social campaigns, and search engine optimization to reach their target audience. But as customer journeys grow more fragmented and ad costs rise, even the best-run campaigns leave gaps. Thatโ€™s where affiliate…

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Integrating Multiple Social Commerce Channels into Your Marketing Mix

October 8, 2025

For years, e-commerce lived on websites, search, and email. But in 2025, the consumer journey has moved well beyond the dot-com storefront. Social commerceโ€”shopping experiences embedded directly within platforms like TikTok, Instagram, YouTube, and emerging marketplacesโ€”has become a central driver…

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Shoppers Are Searching with AI: What It Means for Affiliate Marketing

September 17, 2025

For years, โ€œGoogle itโ€ was the reflexive first step in any shopping journey. Whether hunting for the best skincare routine or a deal on new headphones, consumers started with a search bar โ€” and Google happily monopolized that behavior. But…

ChatGPT Image Sep 9 2025 03 58 43 PM

Advertise Purple Named CJ Agency of the Year Finalist for 2025

September 9, 2025

Advertise Purple Named CJ Agency of the Year Finalist Weโ€™re thrilled to share that Advertise Purple has been named a finalist for CJโ€™s 2025 Agency of the Year. Being recognized by one of the industryโ€™s most influential networks underscores our…