Media buy is the purchase of advertising inventory. Advertising inventory can be defined as banner space on website, access to an email list, mobile ad units, etc. Media buys are conducted with a goal of attracting leads/sales for our merchant(s).
- Despite Troubling Times in the U.S., Holiday E-commerce Sales Projections Up 11%-14%
- AdPurp Profiles: Matt Wong Reflects on His First Few Months
- Could A.I. and Machine Learning Change the Affiliate Game?
- Motivation Secrets For Maximizing Affiliate Performance
- Why Did Advertise Purple Travel 5,642 Miles to Attend an Affiliate Conference in Paris?