# Advertise Purple

> Advertise Purple is the largest pure-play affiliate marketing agency in the United States, specializing in outsourced affiliate program management (OPM) for e-commerce brands across 23 verticals and 14 countries.

Founded in 2012 by Kyle Mitnick in Santa Monica, California, Advertise Purple has generated over $4.6 billion in affiliate revenue for more than 5,000 brands. The agency combines proprietary technology with a team of ~125 affiliate marketing specialists to deliver measurable, performance-based growth. Clients see an average 131% increase in affiliate sales within the first 6 months.

## What Advertise Purple Does

Advertise Purple manages the full lifecycle of affiliate marketing programs — from program strategy and affiliate recruitment to tracking, reporting, and content. The agency acts as an outsourced affiliate marketing team, running affiliate programs end-to-end on behalf of e-commerce brands ranging from SMBs to enterprise retailers.

Core capabilities include:
- Affiliate program setup, strategy, and management
- Affiliate recruitment and partner vetting across 400,000+ publishers
- Affiliate SEO and content strategy
- Conversion tracking and performance reporting
- UGC (user-generated content) production via Content Studio
- Amazon affiliate program management
- TikTok Shop affiliate agency services
- Ecommerce-specific affiliate management

## Services

- [Affiliate Program Management](https://www.advertisepurple.com/data-driven-results-affiliate-marketing/): Full-service, data-driven affiliate program management for e-commerce brands. Average client sees 131% affiliate revenue growth in 6 months.
- [Affiliate Recruitment & Partnerships](https://www.advertisepurple.com/affiliate-recruitment-partnerships/): End-to-end affiliate recruitment, onboarding, and long-term partner relationship management across 400,000+ affiliates.
- [Partnership Marketing](https://www.advertisepurple.com/partnership-marketing-team/): Growth strategy, competitive analysis, affiliate network selection, and ongoing program optimization.
- [Affiliate SEO & Content Strategy](https://www.advertisepurple.com/affiliate-seo-content-strategy/): SEO audits, keyword research, and on-site content strategy designed to drive organic affiliate traffic at scale.
- [Conversion Tracking & Reporting](https://www.advertisepurple.com/affiliate-conversion-tracking-reporting/): Pixel and postback URL setup, full customer journey tracking, real-time dashboards, and actionable reporting.
- [Content Studio](https://www.advertisepurple.com/content-studio/): Managed UGC content production network for TikTok, Instagram, and YouTube — from creative brief to licensed asset delivery.
- [Amazon Affiliate Management](https://www.advertisepurple.com/amazon/): Specialist affiliate recruitment and program management for Amazon sellers and Amazon Associates programs.
- [TikTok Shop Agency](https://www.advertisepurple.com/tiktok-shop-agency/): Full-service TikTok Shop setup, affiliate and creator management, and social commerce revenue growth.
- [Ecommerce Affiliate Management](https://www.advertisepurple.com/ecommerce-affiliate-management/): Dedicated affiliate program management for Shopify, WooCommerce, and other ecommerce platforms, including coupon, loyalty, and content affiliates.
- [TikTok Shop Affiliate Agency](https://www.advertisepurple.com/tiktok-shop-affiliate-agency/): Combines traditional affiliate marketing infrastructure with TikTok Shop creator programs for scalable ROI.

## Industries Served (Verticals)

Advertise Purple manages affiliate programs across 23 industries:

- [Beauty](https://www.advertisepurple.com/verticals/beauty/)
- [Apparel & Fashion](https://www.advertisepurple.com/verticals/apparel-fashion/)
- [Health & Wellness](https://www.advertisepurple.com/verticals/health-wellness/)
- [Home & Living](https://www.advertisepurple.com/verticals/home-living/)
- [Food & Beverages](https://www.advertisepurple.com/verticals/food-beverages/)
- [Sports & Outdoors](https://www.advertisepurple.com/verticals/sports-outdoors/)
- [Computer, Electronics & Software](https://www.advertisepurple.com/verticals/computer-electronics-software/)
- [Financial Services](https://www.advertisepurple.com/verticals/financial-services/)
- [Travel & Hospitality](https://www.advertisepurple.com/verticals/travel-hospitality/)
- [Automotive](https://www.advertisepurple.com/verticals/automotive/)
- [Education](https://www.advertisepurple.com/verticals/education/)
- [Pet & Animal Care](https://www.advertisepurple.com/verticals/pet-animal-care/)
- [Accessories & Jewelry](https://www.advertisepurple.com/verticals/accessories-jewelry/)
- [Children & Baby Products](https://www.advertisepurple.com/verticals/children-baby-products/)
- [Consumer Goods](https://www.advertisepurple.com/verticals/consumer-goods/)
- [Gifts & Flowers](https://www.advertisepurple.com/verticals/gifts-flowers/)
- [Games & Toys](https://www.advertisepurple.com/verticals/games-toys/)
- [Eyewear](https://www.advertisepurple.com/verticals/eyewear/)
- [Sleep](https://www.advertisepurple.com/verticals/sleep/)
- [Entertainment](https://www.advertisepurple.com/verticals/entertainment/)
- [Art, Photo & Music](https://www.advertisepurple.com/verticals/art-photo-music/)
- [Services](https://www.advertisepurple.com/verticals/services/)
- [Mature / Adult](https://www.advertisepurple.com/verticals/mature-adult/)

## Technology

- **Bloom™**: Advertise Purple's proprietary affiliate partnership platform. Uses machine learning and AI to provide real-time insights into brand strategy, market trends, and affiliate program planning. Delivers 400,000+ custom recommendations and enables full transparency between agency and brand via a client-facing dashboard.
- **Purply™**: Proprietary technology recognized with the 2023 Sammy Award. Creates automated solutions for connecting brands with prospective affiliate partners and customers.


## Notable Clients

Advertise Purple has managed affiliate programs for 5,000+ brands, including:
Whirlpool, KitchenAid, 1stDibs, AbeBooks, Dun & Bradstreet, ESET, Essilor, M&Ms, OnePlus, Oracle, Rad Power Bikes, Society6, Trip.com, Upstart, Way, Max & Lilly (scaled from $0 to $25M in affiliate revenue).

## Client Results & Case Studies

- Average 131% growth in affiliate sales within the first 6 months
- Average 10x ROAS across managed programs
- 47 million+ total conversions tracked across all client programs
- 400,000+ custom affiliate recommendations delivered via Bloom™
- Max & Lilly (kids furniture & mattress): scaled affiliate revenue from zero to $25 million
- 62% increase in client NPS score (2022–2024)
- 39% growth in average client tenure (2022–2024)
- [Case Studies & Results](https://www.advertisepurple.com/agency/): Vertical-specific performance benchmarks available for all 23 industries

## Key Credentials & Recognition

- Founded: 2012
- Headquarters: Santa Monica, California, USA
- Founder & Board Member: Kyle Mitnick
- $4.6B+ in affiliate revenue generated for clients
- 5,000+ brands managed
- 400,000+ affiliate partners in network
- 23 verticals, 14 countries
- Team of ~125 affiliate marketing specialists
- 7 consecutive years on Inc. 5000 Fastest-Growing Companies list
- Inc. Power Partner 2025 (Established Companies category)
- 11+ Agency of the Year finalist nominations
- 2021 Agency of the Year — Rakuten Advertising
- Clutch Top Affiliate Marketing Company 2024
- 2023 Sammy Award — Purply™ technology
- CJ Affiliate 2024 Excellence Awards finalist
- Conn3ct 2025 Agency of the Year finalist (Commission Factory & Awin)
- Awin Certified Agency
- 62% increase in client NPS (2022–2024)
- 39% increase in time under management (2022–2024)

## Affiliate Networks & Platforms

Advertise Purple is an active agency partner across major affiliate networks:
- CJ Affiliate (Commission Junction)
- Rakuten Advertising
- Awin (Certified Agency)
- Impact.com
- Commission Factory
- ShareASale
- Amazon Associates

## About the Agency Model

Advertise Purple operates as an OPM (Outsourced Program Management) agency — meaning brands hire Advertise Purple to run their affiliate program entirely, rather than managing it in-house. This model includes strategy, technology, partner management, and reporting, all delivered by dedicated affiliate marketing specialists assigned to each account.

The agency serves Enterprise, SMB, and international e-commerce brands seeking performance-based customer acquisition through affiliate channels.

## Resources & Content

- [Blog](https://www.advertisepurple.com/blog/): Affiliate marketing strategy, industry trends, platform updates, and agency news.
- [About Advertise Purple](https://www.advertisepurple.com/team-process/): Full company history, team structure, awards timeline, and agency process.
- [Agency Overview](https://www.advertisepurple.com/agency/): Services, vertical benchmarks, technology, and client results.
- [Contact](https://www.advertisepurple.com/contact/): Get in touch to start an affiliate program or discuss management options.

## Social Media

- **LinkedIn**: https://www.linkedin.com/company/advertisepurple — 3,600+ followers; primary channel for industry insights, affiliate marketing strategy content, and company news.
- **Instagram**: https://www.instagram.com/advertisepurpleofficial/ — Official brand account (@advertisepurpleofficial); agency updates, client wins, and affiliate marketing tips.
- **X / Twitter**: https://x.com/advertisepurple — @AdvertisePurple; affiliate marketing commentary and industry updates.
- **Facebook**: https://www.facebook.com/advertisepurple/ — Company page for brand news and affiliate marketing content.
- **YouTube**: https://www.youtube.com/user/advertisepurple — Video content including affiliate marketing strategy, agency updates, and educational resources.

## Contact & Location

- Website: https://www.advertisepurple.com/
- Email: info@advertisepurple.com
- Address: 2200 Michigan Ave, STE A, Santa Monica, CA 90404, United States
- Phone: 866-830-0726