Are affiliate networks free for merchants to join?
In almost all cases, no.  Affiliate networks typically charge three fees: setup fee, monthly minimum fee, and percentage of commission paid to affiliate fee.  These vary based on the network.  As an accredited agency with all top tier affiliate networks, Advertise Purple can help negotiate fees and terms.  Speak with a representative today to learn more.
I am concerned about affiliates brand bidding and poaching sales from me. Does Advertise Purple help with this and how?
Yes.  We have 24-7, global brand compliance monitoring to ensure all partners are abiding by program guidelines.
What does ‘performance agency’ mean?
We work on a performance basis, meaning we only charge you based on sales that come in*
What does CPA mean?
Cost per acquisition.  
What is a ‘media buy’?
Media buy is the purchase of advertising inventory.  Advertising inventory can be defined as banner space on website, access to an email list, mobile ad units, etc.  Media buys are conducted with a goal of attracting leads/sales for our merchant(s).
What is PPC marketing?
Pay per click marketing.
What is a publisher/affiliate?
Terms are synonymous, both referring to a third party whom promotes your brand at no upfront cost.  Instead, they charge a revenue share upon sales conversion.
Is a merchant and advertiser the same thing?
Yes, both referring to the company who sells products online and interested in recruiting affiliates to help their promotion.
What is CPM mean?
Cost per thousand impressions.  It is a popular way to quantify the sale of advertising units.
How do affiliates promote my brand?
Affiliate promote your brand a number of ways, the most popular including: coupon site, PPC, SEO, display advertising, email lists, social, toolbar, and many more.  Speak with an Advertise Purple representative to see which medium works well for your brand and affiliate program goals.
How can I be sure affiliates are promoting my brand according to the terms I set?
You will have immediate access to our 24-7, global brand compliance monitoring software.  You'll receive daily reports ensuring all terms are followed.
Is plugging my brand into an affiliate network safe?
Yes, however it's important to make sure you communicate with affiliates and monitor your program term compliance often.
Do I (Merchant) need to pay all my affiliates individually?
No, affiliates are paid from the network.  You (Merchant) pay the network.
Who sets the payout structure for affiliates?
The merchant does.  It's important to set a competitive payout structure based on top competitors in the vertical and network in order to attract premium publishers to promote your offer.  Please consult with an Advertise Purple representative to learn more.
It seems so expensive to plug into an affiliate network; anyway Advertise Purple can get me a discount?
Yes, however in most cases if entry costs seem exorbitant, you should reconsider this option.  We do not suggest entering the affiliate space as an initial marketing medium.
What is the need for Advertise Purple? Can’t we just manage the affiliates in house?
Majority of our brands have internal marketing team that aid Advertise Purple in managing the affiliate program.  Advertise Purple, and OPMs in general, have unique skill set to find success in the affiliate space.  We have affiliate contacts and years of environmental data to structure and maximize contribution of affiliates and the program overall.  Please consult with an Advertise Purple representative to learn more.
Do I need Advertise Purple if we already have an in-house affiliate manager?
Advertise Purple, and OPMs in general, have unique skill set to find success in the affiliate space.  We have affiliate contacts and years of environmental data to structure and maximize contribution of affiliates and the program overall.  Please consult with an Advertise Purple representative to learn more.
How much does Advertise Purple charge to manage my affiliate program?
A percentage based on performance.  Advertise Purple, and OPMs in general, have unique skill set to find success in the affiliate space.  Please consult with an Advertise Purple representative to learn more.
Do the affiliate networks offer management services?
Yes.
Is Advertise Purple an affiliate too?
Yes, we have an internal affiliate team that runs select offers.
Can I trust Advertise Purple to manage my brand affiliate program?
With over 9 years and $22million in affiliate sales driven, the short answer is yes.  We work with publicly traded companies down to 10 person private organizations, all of which get our complete dedication to maximizing affiliate sales channel.  Please consult with an Advertise Purple representative to learn more.
Do you specialize in my vertical?
We focus on over 15 of the largest verticals online.  Please consult with an Advertise Purple representative to learn more if yours fits.
Is it a conflict of interest for Advertise Purple to work with my brand if you guys are working with a competitor?
No
Once I partner with Advertise Purple to manage my affiliate program, can I check sales progression?
In addition to our software that tracks all data points, you can also continue to login to your network account to see sale patterns.